Linx Report Reveals How Artificial Intelligence Is Transforming Retail Decision-Making

A Linx, a company specializing in technology solutions for retail, conducted a survey monitoring and analyzing thousands of retailer interactions with management systems. The study, completed just weeks after the solution's June launch at ABF 2025, identified the most pertinent topics for those at the forefront of the retail sector. The analysis revealed behavioral patterns and demands that point to a new era of data-driven management.

Based on these learnings, Linx has announced its new Artificial Intelligence solution, designed to support retailers in making faster, more assertive, and practical decisions. The tool promises to transform the daily lives of those managing stores, retail chains, and franchises throughout Brazil, democratizing access to technology and optimizing results.

In recent months, the most recurring topics in interactions with the Linx platform have been:

• Sales and Revenue Reports: Daily sales analyses, period-over-period comparisons, and store and salesperson performance are among the most frequent inquiries from managers. The need for consolidated and easily accessible information is a key market demand.
• Segmentation Analysis: Retailers have increasingly focused on understanding consumer profiles, analyzing sales by gender, product category, and individual team performance.
• Inventory and Product Management: Operational efficiency and inventory control are crucial for profitability. AI allows for tracking best-selling products, adjusting product offerings, and preventing stockouts.
• Fiscal and Financial Operations: Integrating financial and tax information with sales and inventory has been a pain point for retail, solved with automation and insights from the new tool.
• Technical Management and Multi-Unit Operations In an increasingly omnichannel environment, multi-store networks are seeking consolidated visibility and integrated data to manage operations strategically.

Retail is becoming increasingly demanding when it comes to agility and access to information. Another interesting finding from the survey reveals a clear behavioral pattern: the volume of queries to management tools spikes at the end of the workday and in the early morning hours, demonstrating the demand for quick and accessible responses. Between 9 PM and midnight, when stores are already closed, managers take advantage of this time to deepen their analysis of operations, seeking data on daily sales, team performance, and time-based comparisons.

For Rafael Reolon, Retail Director at Linx, the retail sector is undergoing significant transformation: "The industry is entering a new era where speed in decision-making and personalization of the consumer experience are crucial for success."

The Linx AI solution, available to retailers across various segments, has particularly stood out in sectors such as fashion, footwear, eyewear, pharmacies, food and beverage, and gas stations.

According to Reolon, more than 14,000 stores already use Linx's AI, which has conducted over 5,654 conversations and served approximately 1,492 unique users, mostly store network administrators. "Our mission is to democratize access to Artificial Intelligence so our clients can grow sustainably and profitably," he concludes.

This scenario underscores the importance of intelligent technological solutions that facilitate management and enhance results, addressing the growing demand for efficiency and accuracy in operational control.