Regulation in the betting market contributes to fair, responsible and productive sector

In the current scenario, the regulation of the betting market emerges as a key piece for the construction of a fairer and more responsible environment for the consumer, in addition to providing a more balanced competitive arena for companies operating in the sector.This is because the sector continues to grow at great strides, presenting challenges and opportunities also at expressive scales. To get an idea, according to recent data from the Central Bank, about 24 million people have shown interest in this entertainment model until August of this year. 

In this context, Sorte Online, a reference company in the digital intermediation of lotteries sector for 21 years, is firmly and proactively positioned in relation to the regulation of betting in Brazil. The company defends not only the need for a regulatory framework, but has also been acting by example and adopting practices that prioritize transparency and responsibility. It was one of the 113 companies that filed the licensing application with SIGAP (Bet Management System), a technological solution created by the Ministry of Finance for the regulation, monitoring and supervision of the betting market in the country.

“We believe that regulation is not just a formality, but a commitment to the integrity of the industry and the protection of our customers. It is critical that all companies operate under the same guidelines to ensure a safe, responsible and reliable environment”, says Marcio Malta, CEO of Lucky Online.

The company gained prominence after its long history in emphasizing the best practices of the sector and promoting discussions and educational content about responsible gaming, even before the formalization of these standards, which come into force only in January next year.

Among the main rules under discussion are the ban on the use of credit cards and the use of government benefits such as Bolsa Familia. The idea is to protect bettors by inhibiting delinquency and avoiding crimes such as money laundering. 

Therefore, regulation is seen by many experts as a game changer that will strengthen companies committed to customer ethics and safety.“regulation brings a seal of quality and commitment, differentiating companies that really are dedicated to building a solid market.Regulation, for us, should also be seen as a recognition of years of ethical work and a continuous effort to build a more solid and reliable market,”. 

Even before the end of the deadline (january 2025), the Federal Government decided to block bets that, until now, have not even started their regularization processes. The list of bets that act in illegality to be banned should be released on Tuesday (1st) and operators should take down the sites from the 11th (Anatel).

Since its foundation, Sorte Online has invested in good practices, creating a robust compliance department that guides all areas of the company, in addition to having a team of experienced executives. The approach is reflected in its reputation at Reclame Aqui, where the company maintains high levels of customer satisfaction.

Even without formal regulation, we have implemented a customer-oriented support system, treating each case in a personalized way, with transparency and efficiency.We are here to ensure that Brazilian bettors can continue playing in a safe environment, with responsibility, and knowing that they are interacting with a company that prioritizes good practices,” concludes Malta.