RCS: The challenge and opportunity for mobile operators in the new era of messaging

Businesses and consumers are seeking safer, more interactive and more efficient communication experiences, which has driven the adoption of RCS (Rich Communication Services).

From implementation to monetization, operators face technical, regulatory, and operational barriers that can make it difficult to deploy RCS for Business.The lack of tools to manage data in real time, ensure security, or simplify billing can turn a major opportunity into uncontrollable complexity.

To address these challenges, Sinch has developed RCS Business Enablement, a service designed to help operators launch and manage RCS efficiently, ensuring they can capitalize on its full potential without adding operational burden, optimizing their operational and financial processes, and at the same time strengthening security and regulatory compliance.

How RCS Business Enablement helps mobile operators

RCS Business Enablement enables telecom companies to efficiently launch and manage RCS for Business, ensuring more engaging and secure communication to their customers. Addressing the key challenges of monetization, security, regulation and operational management, this service facilitates end-to-end RCS management without burdening internal teams.

Francois Boshoff, vice president and head of product management at Sinch, highlights the importance of this solution: “Today's customers expect business communication to be as instant and seamless as their personal interactions.With RCS Business Enablement, operators can deliver this experience without taking on an excessive operational burden, accelerating deployment time, optimizing costs and maximizing monetization potential

Main components of the service

• Real-time visibility with Sinch Operator Insights

Making decisions based on real data is critical.This analytics system allows you to monitor agent status, traffic trends, message types and conversation duration, ensuring regulatory compliance and privacy in a secure, easy-to-use interface.

• Financial Automation with Sinch Rating and Billing

Managing financial transactions can be complex, but with this tool, operators can collect and score messaging events directly from Google RCS, applying telecom-specific pricing models and generating detailed invoices that simplify revenue management.

• Compliance management and content approval

Sinch handles the approval process and lifecycle management of RCS for Business agents, working directly with the Google RCS for Business admin console and operations API. This ensures that only approved agents operate on the network, reducing the administrative burden on operators.

• Security and fraud prevention

With an automated messaging testing platform, Sinch analyzes traffic to identify and prevent fraud, spam, and malicious content, generating actionable recommendations to protect operators and their customers.

• Comprehensive support for the messaging ecosystem

In addition to RCS Business Enablement, Sinch supports telecom companies in the complete management of their messaging ecosystem, from content generation to API provisioning.In addition, it allows them to outsource wholesale services, providing access to a global sales team at no additional cost.

Benefits for telecom operators:

• Quick launch of RCS with minimal operational effort
• Automated financial management with precise monetization and billing processes
• Real-time analysis for decision making
• Global sales support to increase revenues, without additional costs
• Simplified regulatory compliance

Boshoff concludes: “Telecom operators look for ways to streamline their operations while delivering personalized, conversational experiences that customers demand.By combining operational efficiency, robust analytics, and financial transparency, the RCS Business Enablement service provides a complete solution & HELPS operators not only launch RCS, but also monetize and scale it for long-term success.”