Everyone knows the great impact that some seasonal dates have on trade and buying behavior of people in relation to certain products, and with Easter, it would be no different.
Second survey made by Winnin, a platform that uses proprietary artificial intelligence to map cultural trends from the consumption of videos on the internet, using Cacau Show and Lindt they were the most mentioned brands during the period, each with different strategies, but both with great impact among consumers.
The Cocoa Show was the brand that stood out the most in the period, leading the ranking of the most commented companies on “Easter” in the main social networks (Instagram, TikTok, Facebook and YouTube 01 to 21 April, with 1.6 Million mentionslindt secured the second position in engagement share, with impressive 1.1 Million mentions and leadership in user-generated content (UGC), highlighting the high interest of the public for its premium products.
In addition, other brands, such as Lacta, Bauducco and Tortuguita, also had great prominence on social networks with campaigns aimed at last-minute purchases, chocolombs and illustrative pieces, which moved the consumer's imagination.
Owned, Earned and Paid content on the topic “Easter” on Instagram, TikTok, Facebook and YouTube from 01/04 to 21/04. Brazil
Long before Easter, about four months before the date, influencer reviews they were already spontaneously circulating on social networks focusing on the main launches of the period, such as prices, packaging and new flavors.
According to a survey released by Nexus, 52% of brazilians they intended to buy Easter eggs, even with the price increase caused by inflation and the increase in the average value of the Easter basket.
Being one of the most important dates for the Christian and Jewish calendars, Easter goes beyond the religious celebration and consolidates itself as a strategic moment for trade.The traditional chocolate eggs are part of the imagination of young people and adults, making the period highly attractive for marketing actions and dissemination of seasonal products.
