Rafael Uliani has more than two decades of experience in the sports market, and is co-founder and Chief Product Officer of ZiYou, a leader in the sector of subscription fitness equipment for training at home. Going a long way in sport & competing in national and international Kung-Fu events since the age of 15 & & & & & & & & & & & & & O Uliani has built its professional journey based on providing well-being for others.
Graduated in Sports Sciences from the University of Sao Paulo (USP), with specializations in Project Management, Finance Applied to Retail and Strategy and New Business, the entrepreneur has been working since 2005 in race consulting, performing functions of coach and consultant. He also had passages by renowned companies, where he could apply his experiences in favor of the development of quality of life programs.
Among the organizations that were part are Motorola do Brasil, PwC and Racional Engenharia. At Netshoes, Uliani was Executive Manager and implemented the entire portfolio of sports products on the site, creating attributes according to dominant characteristics in the segment. Still in the corporation, he was Head of Brand of ALL4ONE Powered By Netshoes, being recognized with the Hi Mobile Live Screen Award in 2015. The executive worked on the creation, strategy and development of requirements and functions of the application.
“There are more than 22 years observing and studying ways to integrate physical activity effectively in people's lives. I deeply believe that systematic physical exercise is a powerful tool for personal development.Since 2021, ZiYou has been dedicated to offering the ultimate solution for building this transformative routine, consolidating itself as an essential partner in the” journey, and, highlights the executive.
At ZiYou, Rafael acts alongside Marcio Kumruian, founder of Netshoes. With a solid trajectory and a passion for innovation in the sports sector, he is at the forefront of product creation, ensuring that more people can integrate exercise practice into their routines in an accessible way. Speaker and collaborator in the book “Physical Activity and Innovation”, reinforces his position as a reference professional in the market.
“O sport has always played a central role in my career, providing a clear vision of the transformative potential in people's lives. It is therefore extremely rewarding to be able to channel this passion in my professional career, contributing significantly so that more individuals can enjoy the benefits that physical activity offers to physical and mental well-being”, and beyond, comments Uliani.
