Black Friday 2024 promises to be one of the biggest in history. According to the Brazilian Electronic Commerce Association (ABCComm), this year's revenues should reach R$ 205.11 billion, an index of about 10% higher than last year.
However, what is revealed today as an incredible opportunity for growth of your business can end up becoming a major headache if your site is not prepared for an increase in traffic demand.
Among the main mistakes that an e-commerce should avoid, the technical aspects of a page should not be left in the background. A site with great content and unmissable offers will be a failure if the server can not handle the demand or pages load slowly.
What are the main mistakes that an e-commerce should avoid during Black Friday?
Not only during Black Friday, but throughout the year, an e-commerce should avoid the following mistakes to ensure a positive experience for customers and increase sales.
1 Falta de preparation de stock
One of the most serious mistakes is not having enough stock of the promoted products. This can lead to frustration of customers when they find out that the products are depleted or not available in the promised quantities.
2 2 Website performance issues
Black Friday usually generates a significant increase in website traffic. If e-commerce is not prepared to deal with this increase in visitors, it can result in slow loading of pages, long waiting time and even drops in the system, which keeps potential buyers away.This is one of the biggest points of attention among the mistakes you should never make when creating your e-commerce.
3 ^Deceptive or confusing information
It is important that all promotional information is clear and accurate.This includes prices, discounts, delivery conditions and return policies. Any misleading information can lead to trust issues with customers and complaints.
4 'Do not optimize for mobile devices
Many consumers access e-commerce websites through mobile devices during Black Friday.If the website is not optimized for these devices, the user experience may be impaired, which results in lower sales conversion.
5 'Do not plan marketing strategies
Black Friday is highly competitive, and not properly planning your marketing strategies can result in low visibility and lower impact of promotions. It is critical to have well-planned campaigns beforehand, including email marketing, social media, paid ads and strategic partnerships.
6 6 Inadequate customer service
During periods of high demand like Black Friday, you need to ensure that customer service is prepared to handle a greater volume of queries, complaints and requests.Failure to provide efficient and responsive support can result in customer dissatisfaction and even loss of sales.
7. Do not monitor and respond to criticism
It is common for customers to leave feedback and criticism about their shopping experiences.Failure to actively monitor these opinions on social media, review sites and other platforms can be a serious mistake.
8 'Do not perform prior tests of promotions
It is essential to test all promotions, discount codes and website features before the start of Black Friday.Technical errors or promotions that do not work properly can frustrate customers and damage brand reputation.
9 Ignore data security
With the rise of online transactions during Black Friday, the security of customer data becomes even more important. Ignoring security practices such as data encryption and compliance with personal information protection standards can result in security breaches and loss of customer trust.
10 ^ Do not track performance metrics
Closely track e-commerce performance metrics such as conversion rates, number of visitors, average order value, and more. Failure to monitor these metrics properly can result in missed opportunities to adjust sales and marketing strategies in real time.
11 ^ Don't have a post-Black Friday continuity plan:
Black Friday is not just about the day of the event. It is important to have a continuity plan to take advantage of the sales momentum, maintain customer engagement and continue promoting offers after the event. Ignoring this planning can result in a significant drop in sales after Black Friday.
Avoiding these mistakes can help an e-commerce to make the most of Black Friday, providing a positive experience to customers and increasing sales effectively. It is not enough to have good offers and quality products, you need to offer a platform that technically is able to meet the increase in demand without scares.
It is important to remember that leaving these details for the last minute is not an option.The sooner you leave everything working properly, the better.
