QuintoAndar launches unprecedented experience in pricing and real estate search for generative AI

QuintoAndar, the largest real estate ecosystem in Latin America, reinforces its commitment to innovation and announces new products that represent another step towards major transformations in the real estate market.These are: the new search tool of QuintoAndar with Artificial Intelligence, which offers a more accurate, intuitive and personalized experience, to significantly increase the chances of finding the ideal property; and QPrice, the new pricing intelligence of QuintoAndar, which combines advanced technology with public and historical market data, to generate reliable and complete real estate price analyzes, which help people make informed and safe decisions about buying, selling and renting real estate. 

QuintoAndar gained notoriety for bringing for the first time solutions that changed the standard of operation of the market, such as rent without the figure of the guarantor, the entire search process until the signing of the contract made digitally, as well as guaranteed payment to the owner. Similarly, the two new products represent another advance in the real estate market, ensuring better user experience in their housing journey, through technological innovations.

“The relationship between the Brazilian and his home has undergone major changes in recent years, and during this time our mission has always been to help people love the place where they live, making the experience of renting, buying and selling a property safer and more uncomplicated. Today, we have celebrated more than 700 thousand real estate transactions carried out by people who trusted this vision & we are just starting to”. 

“With the launch of the new products, we are focused on solving some of the biggest challenges faced by homeowners, buyers and tenants in the real estate market.By transforming the property search process, increasing transparency in negotiations and offering clear and reliable information, we help our clients in decision making. Our goal is to eliminate insecurity and information overload, using technology in our favor and creating a more reliable experience for those who are about to make a real estate transaction”, says Larissa Fontaine, Chief Product Officer (CPO) of QuintoAndar.

Know below the news presented by the brand.

The evolution of real estate pricing in Brazil

QPrice is the new property pricing tool of QuintoAndar, which combines technology with public and historical market data, to produce complete analysis of the price of real estate, bringing more security to the decision making of those who want to place a property to rent or sell or for those seeking a home to live. The novelty centralizes detailed information about the real estate market, helping owners, buyers and tenants to make more assertive and strategic decisions. In addition, by promoting the democratization of information, the service ensures access to data of public interest, leading more people to take advantage of the opportunities of the sector consciously and safely.

“With QPrice, the pricing process is no longer a challenge. The tool uses real data, such as transactions made, public records of IPTU and ITBI , as well as thousands of active ads on the platforms of Grupo QuintoAndar, to offer complete and contextualized analyzes. All this to help owners make more conscious and informed decisions about the price of their properties. For tenants, this also translates into more security and transparency”, explains Larissa Fontaine. “Our priority is to ensure highly accurate assessments to facilitate the journey of our clients”, says the executive. 

Real estate pricing is one of the main challenges of the Brazilian real estate market, driven essentially by asymmetry and the spraying of available information. A survey by Grupo QuintoAndar in partnership with Datafolha revealed that 2 out of 3 Brazilians have already given up on closing a contract for fear of paying an unfair price, while 84% said they faced difficulties in accessing accurate information about the adequate value of a property. 

In addition, a proprietary study by QuintoAndar showed that 37% of the properties advertised for rent and 54% of those available for sale are listed above price, highlighting the urgency of solutions that bring more clarity and confidence to the industry. 

The solutions linked to the new pricing intelligence of QuintoAndar are:

• Calculator QPrice: With detailed estimates of sale and rental price, based on real data, cross-referenced with comparable real estate and market histories. 
• QPrice Analysis: Complete inspections on each property published, including a thermometer that ranks the price of the property as below, within or above the region average according to the profile of each property. It also shows the history of values negotiated by the property in previous contracts, margin of error for that region, insights on demand and valuation and comparison of the value in relation to similar properties in the same region.
• Condo Pages: With the specific characteristics of each condominium, such as description of common areas, updated photos, typology and footage of the properties, in addition to the average value of the transactions already negotiated in the building.
• Area QPrice: A custom space where homeowners can access up-to-date information about their properties and monitor the market over time.
  

The first search for real estate in the national market that uses generative AI for the final consumer 

The new search experience of QuintoAndar has the power of Artificial Intelligence to offer a more accurate, intuitive and personalized experience. Customers can write or talk freely about the type of property they are looking for, including specific characteristics beyond the filters, such as “apartment with club floor and illuminated room” or “kitchen with open concept”.In addition to the information in the ad, the tool uses machine learning to identify in the photos of the properties the characteristics informed in the search. From this, it indicates how the ads match what the customer sought from tags, such as 't have everything you are looking for, 't has no search for vacancy and no more covered in the process.

“A IA will become more and more part of people's daily lives, and this launch marks a new era in the way of looking for a home. For the first time, it will be possible to describe the dream house as naturally as talking to a friend, making the beginning of the real estate journey simpler and more enjoyable, with more chances for our clients to find the ideal real estate”, says Larissa.

This moment represents a significant milestone for QuintoAndar and its entire ecosystem, consolidating the company's commitment to its customers and to the development of the real estate market.“Our priority is to deeply understand the needs of our customers to create products that transform the living experience.By placing the customer at the center, we boost the ecosystem as a whole, raising the technological standard of the sector and adding value to all stakeholders”, concludes Gabriel Braga.

Exhibition Innovations to Live

To celebrate its trajectory of innovation and present new products to the general public, QuintoAndar opens, on January 31, in Sao Paulo, the show “Innovations to Live”. The exhibition offers an immersive and technological experience, inviting visitors to reflect on the concept of living and how technology can connect needs and dreams, becoming an essential ally in the search for the ideal home and in the realization of more efficient businesses. The exhibition is divided into four immersive rooms that explore different perspectives of living. In the space “O My Living”, visitors hear stories about how the house impacts people's lives and can share their own experiences. In the“ 6, an instagrammable experience allows you to describe scenarios of the ideal house, which come alive in personalized projections already in the room 0°Chips and Discoveries a total and interactive trends.3

Want to know more? Explore all the details of what awaits you at the exhibition and take the opportunity to ensure your presence by removing tickets here: https://mkt.quintoandar.com.br/inovacoesparamorar/

Service:

Exhibition Innovations to Live – QuintoAndar

When: From January 31 to February 2, from 10h to 20h

Where: Foyer of Ibirapuera Auditorium 0 0 0 0 ( Pedro Alvares Cabral Av Ibirapuera, Sao Paulo

Tickets: Free admission & ¡ ̄ Tickets here

Indicative classification: Free