Julia Neves, professor of SEO Analyst at ESPM and founder of Optimiza Marketing, a consulting firm specializing in SEO, shares four essential tips for entrepreneurs who are starting their business.
According to the expert, the sooner the entrepreneur starts, the faster he will see the results, and the first step should be the creation of a website. “Social networks are great for engagement and viralization of content, but they are not permanent. Trusting them as the only source is how to build a house on rented land. So have a website.”
Here are four tips on where to start:
Create quality content: Produce content that answers your potential customers' questions, such as blog posts. Use tools like Semrush or Google itself (people also ask and related searches) to identify the main questions on a topic. Compile this information into high-quality content, showing how your product is the ideal solution.
Optimize the main pages of your site: Add keywords to title tags, description tags, and content on your site's top pages. Think about how people would find each of these pages. Use lightweight images and optimize alt text, leaving your pages search-ready.
Local SEO: If your business has a physical point or operates in a specific region, create a Google My Business account and fill in all the information in your store. Print a QR Code to ask your customers for reviews and place it in a strategic location, increasing your authority and visibility in local searches.
Metrify your actions: Tools like Google Analytics and Google Search Console are free and easy to use. Create an account and follow the step by step to measure the results of your actions. Understand where there is room for improvement and where you can invest more.
By following these tips, the entrepreneur will be on the right track to make the most of SEO and drive the growth of your business.
