Deepfake protection: TIVIT promises to elevate digital security with biometrics and liveness detection

In the current scenario, companies face increasing challenges to protect their operations against increasingly sophisticated digital fraud, such as Deepfake attacks.Financial, health, government and e-commerce sectors, among others, are vulnerable to digital fakes that compromise trust in authentication systems and generate millionaire losses FSI Predictions 2024 from the Deloitte Center for Financial Services in the United States alone, fraud caused by Deepfake and other AI-based technologies is estimated to reach US$ 40 billion by 2027.

The priority of organizations is clear: to protect sensitive data, prevent digital fraud and offer a safe and reliable experience for customers and employees. In this sense, it is vital to invest in technologies capable of identifying in a safe way if an individual is who he really says he is. For this effective verification it is necessary to include innovations such as physical biometrics, behavioral and the concept of Liveness Detection.

TIVIT, a Brazilian multinational that connects technology to a better world, through Stone Age, its vertical Credit and Anti-Fraud business, delivers technological solutions that include physical, behavioral biometrics and Liveness Detection.This combination creates an impenetrable barrier against Deepfakes and other forms of digital fraud:

• Physical Biometrics: Checking for unique features such as iris, fingerprints and vein patterns.
• Behavioral Biometrics: Analysis of browsing, typing and movement habits to identify user patterns.
• Liveness Detection Real-time validation of the physical presence of the user through subtle movements and gestures.

These technologies not only elevate authentication security, but also provide confidence and peace of mind, essential for companies that want to protect their operations and their customers.

Recent cases show that Liveness Detection solutions detected 100% of fraud attempts using Deepfakes in onboarding processes.These technologies already protect crucial sectors such as finance, healthcare, government and e-commerce, helping to preserve the reputation and performance of companies in a hostile digital environment.

In combating threats such as Deepfake, security is more than a regulatory requirement; it is a competitive advantage. It is essential to have access to an advanced technological ecosystem that not only combats fraud, but also strengthens the trust of customers and employees, ensuring that innovation and protection go hand in hand in the digital world. The structure of TIVIT allows companies to have access to the best authentication and security solutions at a significantly lower cost than would be necessary to develop and maintain their own structure, as well as offering a personalized analysis to assess how their solutions can integrate into the business environment and thus strengthen the security of their operations.