Profile brings in new partners and establishes itself as an agency specializing in sustainability and ESG communications.

Profile, a pioneer agency in communication for sustainability and ESG, is entering a new phase of expansion and consolidation of its positioning. After repositioning the operation for integrated communication with a focus on ESG and sustainability narratives, driven by the growing market potential, Profile strengthened its operation with the entry of new partners. The movement is through a strategic partnership with the digital agency Look&Feel, Brasilia, in a process of M&A (merger and acquisition) recently completed.

With this movement, Profile, a pioneer in certification as System B, now has a robust leadership team, composed of five new partners: Joao Pedro Costa (CFO/COO), Fernanda Hakme (Creation), Renato Amaral (Planning), Mariana Camardelli (Attendance) and Bernnardo Alencar (Commercial), in addition to CEO Rodrigo V. Cunha. The M&A has already happened in practice since the end of last year, when the capacity and seniority of the team was strengthened in a partnership with Look&Feel Now acting in the year we will be acting as a global.

Joao Pedro is excited to collaborate with the biggest brands in Brazil on the sustainability and ESG agenda. “Using our expertise to exclusively communicate projects that leave positive impact was an old dream of Look&Feel.The society with Profile turned this goal into a REALITY”, he says. 

Since the entry of Mercado Livre as a client in 2020, Profile has expanded its operations to integrated communication, carrying out projects of great impact with brands such as Itau, Ambev, Natura, CCR and Volks, among others.In addition, the agency has been institutionally supporting TEDxAmazonia since last year and is opening strategic offices in Belem and Manaus, reinforcing its operations in the North of the country.