Privalia, one of Brazil’s most comprehensive multi-brand digital platforms, takes a strategic step in its luxury curation with the arrival of Goldbergh and Bogner. Goldbergh, a Dutch brand, is a global reference in sophisticated sportswear, while Bogner, with its unique on-and-off-the-slopes look, combines the best of luxury in ready-to-wear and active sports. Both will debut on the platform with a selection of exclusive pieces starting August 12th.
The partnership with both reinforces Privalia’s commitment to democratizing access to major brands, combining design, innovation, and values aligned with today’s consumer demands. The Goldbergh launch will feature a 100% women’s product mix, while Bogner’s will be 70% women’s and 30% men’s items, ideal for those looking to elevate their style for any occasion.
Thiago Nascimento, CCO of Privalia, highlights that the partnership enriches the premium curation, strengthening the platform as a sophisticated fashion destination. ‘The arrival of Goldbergh and Bogner further elevates the quality and design of our portfolio, while aligning with our consumer profile, which seeks innovation and brands that share values like sustainability and responsibility. This is a fundamental part of our journey as an agent of transformation in the market,’ he states.
Founded in 2009 in Amsterdam by designers Lieke van den Berg and Sandra Peet, Goldbergh was born with the mission to bridge the gap between ski-slope performance and urban fashion. The brand quickly captured the market with its signature style that exudes luxury, quality, and confidence, offering pieces that balance performance and a sophisticated look.
Beyond design, Goldbergh stands out for its strong commitment to sustainability and animal welfare. The brand uses down certified by the Responsible Down Standard (RDS), a global seal ensuring feathers and down are sourced from ducks and geese that were not mistreated. Environmental concerns also reflect in material choices. The brand uses fabrics from sustainable sources, such as recycled polyester from PET bottles, and Primaloft Eco filling, which is 70% recycled material.
Meanwhile, Bogner, founded in 1932 by Willy Bogner Sr., is an importer of skis, equipment, and Norwegian knitwear. With each new collection, the brand blends timeless sporty style with fashion and functionality. In winter, Bogner is known for its premium ski wear, which works equally well on and off the slopes. In summer, the brand focuses on technical golfwear and casual looks.
