Priscyla Laham assumes the presidency of Microsoft Brazil

Microsoft announced today two changes in the organization. After almost six years leading the Brazilian subsidiary, Tania Cosentino will become General Manager specialized in Sales for the Security Sector of Microsoft Latin America. Priscyla Laham will be the new president of Microsoft Brazil. Priscyla Laham is an experienced executive with more than 25 years of experience in Technology, Consumer Electronics and Online Services, working in different positions of Marketing, Sales, Partnerships and Product. She began her career in the consumer segment, but soon migrated to Uruguay for technology, working for IBM and then joining Microsoft in July 2000. Over the years she has also held positions in the Americas, Consumer and Microsoft 20 years as Vice President of the USA.

In her new position as president of Microsoft Brazil, Priscyla will focus on continuing to support and accelerate the digital transformation journey of Brazilians through technologies such as artificial intelligence and cloud services, allowing the Microsoft ecosystem and its customers in Brazil to take advantage of business opportunities and continue to grow through innovative and secure solutions. The executive is a marketing graduate from the School of Advertising and Marketing (ESPM), has an MBA from Insper and, in 2013, completed the Stanford University Executive Program.

“I am extremely honored to have the opportunity to lead Microsoft Brazil and to be part of such a passionate, talented and deeply committed team.We are experiencing a unique moment, in which the adoption of Artificial Intelligence and the use of cloud platforms are decisive on the path to growth and inclusive prosperity of the country. Microsoft plays a key role in supporting customers and partners to achieve success through technology. I believe we have powerful tools at hand that can help in solving issues that are relevant to society and the planet, as well as leveraging the competitiveness of Brazil”, said Priscyla.

“Priscyla brings with it extensive experience in various segments of Microsoft.I am sure that its broad vision of business and operations will be key to our growth in Brazil”, said Tito Arciniega, President of Microsoft Latin America.“Tania is a truly inspiring leader that leaves a remarkable legacy within the largest subsidiary in Latin America.I firmly believe that its broad management experience will contribute significantly to strengthening the security sector in the region, which remains a top priority for our company “.

Tania Cosentino led Microsoft Brazil since January 2019. Under his management, in 2019, the Women Entrepreneurship (WE) program was created, to strengthen female entrepreneurship in technology-based startups, and in 2020 the Microsoft More Brazil plan, which supports initiatives to stimulate the use of technology as a driver of sustainable economic development of the country.The executive is electrical engineering training and has more than 20 years of professional experience, around multinationals in the electric and industrial automation sectors, was the first woman to assume the presidency of the Schneider Electric, where she has entered into 20-year of the South America 20, has become president 20.

“I am very motivated to contribute to the growth of business in the area of security in Latin America. The region has a huge potential for growth in the adoption of AI and cloud services and, for these technologies to truly raise human potential, they must, in the first instance, be safe. With the constantly evolving threat landscape, security must be the priority of all” organizations, concluded Tania Cosentino.