The Brazilian e-commerce electronics sector saw a significant price drop in 2024, according to the latest Fipe/Buscapé Price Index. The report, released this Tuesday (21st), shows an annual reduction of 3.6% in product values, despite a challenging economic climate.
The price drop occurred despite the strong appreciation of the dollar, which accumulated a 23.71% increase over the period, trading at R$ 6.18. This factor is particularly relevant for the sector, as exchange rates have a direct impact on the pricing of electronics.
Among the categories that showed the largest reductions were cell phones (-5.4%), small appliances (-4.3%), and video and audio items (-5.1%). Home appliances, which had been showing a trend of decreasing increases, experienced a decline of 2.5% in December 2024.
A notable case was that of air conditioners. Following a substantial annual increase of 25.7% in January 2024, due to an imbalance between supply and demand, the prices of these products experienced a sharp decline throughout the year, reaching a reduction of 3.1% in December – the first annual decline recorded in the 24-month series.
Sérgio Crispim, a researcher at Fipe, warns of possible changes in the scenario. "What we've observed in the sector, both globally and in Brazil, is a continuous decline in prices. However, the annual rate of reduction has significantly slowed in 2024 due to currency exchange rate influence. If this trend persists, there's a possibility of a positive variation even in the first half of 2025," he analyzes.
It is important to note that, despite the annual decline, the index showed a slight upward trend in the last month of 2024, with a monthly increase of 0.22%. This movement is attributed to increased demand during the Christmas period and a possible offsetting of the reductions observed in November, during Black Friday.
The accumulated variation for November and December 2024 was -0.9%, reversing the annual decline seen in previous months. This upward price trend observed in December has also been seen in 2022 and 2023.
The report suggests that, while the Brazilian e-commerce electronics sector saw price drops in 2024, the 2025 outlook remains uncertain. Continued exchange rate pressure and other economic factors may influence future price trends, making constant market monitoring essential.
