Positioning is the secret to selling more through social media.

In the era of social media, a simple loaf of bread can attract more followers and engagement than many established brands. A curious example occurred with a profile dedicated to posting photos of this product, which accumulated over 60,000 followers in just 33 days. The secret? Consistency, creativity, and the strategic use of challenges to attract the audience. 

A recent study titled “Digital Marketing and Sales Maturity in Brazil,” conducted in partnership between Resultados Digitais, Mundo do Marketing, Rock Content, and Vendas B2B, revealed that 94% of Brazilian companies adopt digital marketing as their primary growth strategy. Furthermore, the study indicated that 50.9% of companies invest between 1% and 2% of their revenue in such strategies, while 17.5% allocate between 3% and 4%. On the other hand, data from the consultancy Gartner shows that global marketing investments increased from 6.4% in 2021 to 9.5% in 2022.

According to Samuel Pereira, an expert in audience and digital scale, this phenomenon reinforces an essential lesson: when a brand adopts consistent and intriguing planning on the platforms, the game changes completely. “Digital positioning has the power to transform public perception and, consequently, the story of any business. Publishing regularly, creating content that sparks interest, can be the key to scaling sales through audience growth,” he says.

According to him, brands that stand out on social media are not simply selling a product or service, but rather building a community. When a corporation positions itself strategically, the audience not only follows but engages, identifies, and, most importantly, becomes loyal.

How to position yourself on social media

By developing an effective social branding strategy, brands increase their visibility while strengthening their identity, generating greater engagement, and creating a base of loyal followers. “Furthermore, this positioning on social media enables a virtuous cycle where audience growth results in greater trust, loyalty, and, of course, increased conversion,” points out the expert.

This bread case and other similar stories show that any business, regardless of its size, can reach a considerable audience and boost sales by using the platforms in an intelligent and strategic manner. The first step is to understand that consistency, authenticity, and the ability to generate value for the audience are the main drivers of success in the digital world.