Pontofrio kicks off the year with the campaign Liquida Tudo Pontofrio (Pontofrio Clearance Sale), a promotional event that brings together offers across various categories for those looking to renew their homes by taking advantage of reduced prices and special payment conditions.
Under the slogan “The year has turned, and the price has dropped”, the clearance sale highlights products that can be paid in up to 24 installments using the Carnê Pontofrio, with the first payment deferred for 60 days, thereby expanding consumer access to higher-value purchases right at the start of the year.
The campaign includes items such as home appliances, electronics, and home goods, reinforcing Pontofrio's positioning as one of the leading retail destinations for those seeking variety, convenience, and payment options aligned with the reality of the Brazilian consumer.
The Liquida Tudo Pontofrio is part of Casas Bahia Group's strategy to boost consumption in the post-holiday period, offering opportunities for home renewal with attractive commercial conditions and direct communication with the public. “We know that the beginning of the year requires more financial planning from families. Therefore, we structured the Liquida Tudo Pontofrio with offers and conditions that allow consumers to buy now and only start paying 60 days from now, without giving up the variety and quality of our portfolio,” emphasizes Vanessa Giardini, Operations Director of Pontofrio.
The offers are valid for a limited time and can be found through Pontofrio's sales channels.
