Pontaltech launches new RCS

RCS is no longer a complete novelty in the market, but to this day, many companies are still understanding all the benefits they can acquire with the potential of this tool. Faced with so many doors that can be opened with this communication protocol, Pontaltech is opening another one of them. The company has just announced the launch of RCS Connect, a new version of this messaging system that integrates various features and technologies in a single platform to improve the communication of consumers with their brands.

Innovating in the face of such a traditional messaging market is an arduous task. After all, to this day, SMS and email are still strongly common strategies in the communication of many companies with their customers. Only the short messaging system, as proof of this, presents an average opening rate of 98% by the population, according to data from the Text Message Marketing Report.The second, according to other data from Shopify, is taken by 41% of B2B companies as the best channel to sell and advertise products.

Among the more “modern options”, WhatsApp is also a channel widely explored by the national market (but at the same time, it has already been receiving the adjective of “disgastado” by many businesses in view of its limitations of use and price. “O RCS stood out, in this scenario, as a more flexible and resource-rich solution. We seek to explore its functionalities long before the market itself begins to surf this wave and now we are taking another step further to bring the best of this protocol to companies and to the” consumers themselves, explains Allanis Grum, PO de RCS at Pontaltech.

Overall, the use of RCS in corporate communication strategies can increase the chances of the customer engaging with the brand by 74%, in addition to 35x more chances of the message being read compared to those sent via email, according to data from Pontaltech itself.

With that in mind, the launch of RCS Connect aimed precisely to embed innovative and efficient technologies that provide greater interaction and engagement between the parties. In addition to rich content (which include cards, carousel and interactive buttons & buttons & this modality includes the conversational function of this protocol, chatbots and humanized service to all.

In this conversational option, companies can create more complete journeys for their customers, integrating, via API, the chatbot experience with automatic flows already developed.“Esses bots increase customer service support, as well as assist in mapping responses based on user interactions, providing instant information that enables a personalized and interactive” experience, he adds.

Along with multimedia resources, it will be possible to send rich messages with images, videos and audios, document sharing, use of gifs and emojis, and integration with other social media platforms (supported by the embedded use of generative AI and omnichannel intelligence in this union. All this, of course, without neglecting the central point of good communication between the parties: humanization.

Here, the P2A modality enters as a great differential, in which the users themselves can start the conversation with their companies through the RCS. This provides a greater sense of power and autonomy on their part, no longer being merely receptive to this communication as occurs in other options of many messaging systems.

Its growth in the market can make a huge difference in the relationship of companies with consumers, mainly by providing another robust and complete option to compete directly with one of the most used channels by brands currently in this communication: WhatsApp itself.

RCS has highly competitive modalities with blue whiting in terms of features and features, allowing companies to no longer be limited in terms of use in this other channel and thus be able to enjoy a robust and secure platform to reach their target audience

Those who incorporate this modality in their strategies will be able to obtain a higher ROI, as well as a more engaged and assertive communication with the target audience, for a more affordable price and unified rates in this combo of services. “We always seek to go beyond what RCS can offer the best and, now, we are confident that this new modality will bring much more practicality, comfort and assertiveness in the communication of companies with their customers, so that they have greater autonomy in this conversation and have increasingly better experiences”, concludes Allanis.