What is your favorite channel to communicate with companies? Each of us has your favorite medium where we feel more comfortable for this, which requires the market this availability to retain its customers and leverage sales. Taking another step ahead of this mission, Pontaltech, a technology company specializing in omnichannel communication, has just announced the arrival of Marcia Assis as a new marketing manager, in the mission to strengthen the company's presence in the market as a reference in innovative solutions in the area.
With 15 years of experience consolidated by different companies and segments focused on marketing and branding, her professional career has allowed her to face challenging projects that have helped her develop important skills and a broader strategic vision of the market, having worked on varied fronts of business construction, go-to-market strategy of brands and products, 360 marketing campaigns, performance marketing, content marketing and events.
All, learnings that you want to apply directly in this new phase. “I have always had a close look at the market and, when I learned of the opportunity for the position of marketing manager at Pontaltech, I immediately identified with the values and the moment of expansion of the company. The connection with the team and the leadership was very natural from the beginning of the process, which shone my eyes to cross this door”, he shares.
Its arrival was something fundamental for the new moment of the company, as explains Renata Reis, CRO of Pontaltech.“We want to transform the communication between companies and customers, offering solutions that really simplify and optimize this relationship. Our challenge is to reframe the marketing role to boost the new moment of the company, something that, under the command of Marcia, we have great expectations of building something quite significant”, he points out.
Assuming the position of manager of the area, the professional will be responsible for leading the team focused on repositioning the brand, aligning inbound and outbound marketing strategies, content (site, blog and social networks), events and institutional communication & integrating marketing to other sectors of the company to increase this synergy and increase the achievement of expected results.
In a scenario of increasing competition and constant technological innovations, the challenge will certainly be great. But none of this discourages the expectations of the new manager. “I am confident that we will be able to reposition Pontaltech as an innovative reference in the sector and, for this, I intend to work with data to make more assertive decisions, investing in strategic actions, reinforcing our presence in the main events in the area and strengthening content marketing. I also want to consolidate a high performance team, focusing on results and innovation”, he points out.
With significant experiences built on these fronts, the goals could not be better.“We want marketing to be an engine of Pontaltech's growth. The arrival of Marcia gives us huge expectations that we will have a greater acquisition of large accounts and that we will consolidate in more market sectors, expanding the recognition of our expertise and contributing directly to an increasingly better financial result”, concludes Renata.
