Natural Bot, a Brazilian startup specializing in artificial intelligence for the foodservice sector, is revolutionizing delivery service with CoPiloto, a Generative AI-based sales assistant that automates orders, interactions, and payments via WhatsApp.
Unlike traditional chatbots, CoPiloto understands texts, audios, regional slang, abbreviations, and foreign languages as diverse as Polish, for example. ‘If someone asks for a ‘breja,’ it understands it as ‘beer’ and proceeds with the service,’ exemplifies Rafael Coffani, founder and CEO of Natural Bot.
In this way, CoPiloto reduces virtual queues, optimizes service, and makes the purchasing journey more accessible and fluid. For consumers, this means less waiting and more convenience. For restaurants, it means more sales with financial predictability and operational efficiency, as the technology also processes payments and automatically issues service orders.
With over R$2 million invested, the solution has already shown significant results: restaurants using CoPiloto report up to a 76% increase in conversion rates compared to conventional service systems. According to Coffani, CoPiloto solves one of the biggest bottlenecks in WhatsApp delivery: the limitation of human service. ‘Without automation, it’s difficult to maintain quality standards, scale sales, and offer an agile experience. We’ve changed this scenario with humanized and efficient service,’ he states.
Delivery apps have dominated the foodservice sector in recent years, but reliance on these platforms has generated dissatisfaction among entrepreneurs and restaurant owners. The intermediation fees, which can exceed 30% per order, combined with the loss of control over the customer base, have led restaurants to rethink their sales strategies. In this scenario, using WhatsApp with artificial intelligence as a direct and automated service and sales channel is gaining traction.
‘We’re offering a new purchasing experience for consumers and a scalable solution for restaurants. Our focus is to drive businesses sustainably. CoPiloto has everything it takes to become the new standard in Brazilian delivery,’ concludes Coffani.
Natural Bot’s goal is to reach 1,700 active accounts by the end of 2025 and exceed 15,000 by the end of 2026, establishing conversational AI as the new standard for service and sales in foodservice.
