Traditionally weaker, the month of January demands creativity from retailers to boost e-commerce sales. Promotions have been heating up the sector, with online store sellers, digital platforms, and marketplaces attracting consumers at the start of this year.
“Retailers” actions can include discounts, product kits, cashbacks, and partnerships with service companies for discounts on parking, bars, and restaurants,” says Thiago Mazeto, director of Tray, LWSA's e-commerce platform.
In the back office, e-commerce and management (ERP) solutions support the operations of online SMEs by integrating routines such as catalog, orders, and inventory with marketplaces and digital platforms. In 2025, Tray and Bling announced integrations with Temu and TikTok Shop, expanding the connection of these channels to the operations of retailers using the solutions.
Planning, margin, and payment
In addition to boosting sales, SMEs also need to plan the year, defining a sales strategy that includes forecasting demand, inventory, and pricing so as not to compromise margins while simultaneously ensuring a checkout prepared for different payment preferences. “The entrepreneur should evaluate what worked, identify areas for improvement, and already project their strategies for 2026. Planning and management must precede this moment and remain a priority after the year ends,” says Marcelo Navarini, director of Bling.
The retailer also needs to reduce barriers and increase conversion by offering multiple forms of payment. “In recent research, Pix reached 38% of preference (with a relevant advance vs. 2024), but the credit card is still the most used payment method. However, offering multiple payment methods caters to different consumer profiles and reduces barriers at checkout,” highlights Monisi Costa, executive director of Banking and Payment at Vindi, LWSA's payment hub, which integrates various payment methods and acquirers into a single interface to optimize the financial management of businesses.
