Ploomes, the largest CRM company in Latin America, has announced the hiring of Caio Lopes as its new Chief Technology Officer (CTO). With more than 13 years of experience in the technology market, Lopes arrives with the mission of enhancing the company's deliveries and operational efficiency, at a time when the global CRM sector is in full expansion.
According to Grand View Research, the global CRM market is expected to surpass US$ 150 billion by 2030, with a double-digit annual growth rate.In 2023, investments in the sector reached US$ 65 billion. In this heated scenario, Ploomes seeks to strengthen its operations and innovation with the arrival of Lopes.
“I am excited about the new challenge and very happy with our team. I hope to continue what has been done in recent years, bringing with me knowledge in team development and organization processes, to further enhance our solutions, always meeting the expectations of the management and our customers”, said Caio Lopes, new CTO of Ploomes.
Graduated in Computer Engineering from the Polytechnic School of the University of Sao Paulo (USP), Lopes co-founded Mobile2you, a company specialized in creating customized applications for digital banks. Under his leadership, Mobile2you served more than 50 digital banks and expanded its team to 100 employees, being acquired in 2022 by Dimensa, where Lopes assumed a management position.
In his new position at Ploomes, Lopes plans to use his vast experience in team development and organization processes to optimize processes and results.“Assuming technology leadership of Ploomes, a fast-growing company with a solid customer base, is an extremely motivating challenge. Our goal is to continue innovating and delivering value to our partners, strengthening operational efficiency and managing relationships with” customers, he added.
The arrival of Lopes occurs at a promising time for the CRM sector in Brazil. According to IDC Brazil, the area should move R$ 8.5 billion in 2024, representing a growth of 13.9% compared to last year.
Matheus Pagani, CEO and co-founder of Ploomes, highlighted the importance of hiring Lopes: “A Ploomes has had an accelerated growth in recent years, and the engineering team has grown at a similar speed. Therefore, we were looking for a person to occupy the position of CTO with stronger experience and bias in delivery management and team structuring, but without abandoning our hands on and informal relationship culture.”
