Plaza captures R$ 5.5 million to create AI assistant that promises to transform the real estate market

Plaza, a startup that seeks to transform the real estate market through the use of artificial intelligence, has just announced the completion of a pre-seed contribution in the amount of R$ 5.5 million. The round was led by Magma Partners, an investment fund focused on early-stage startups operating in Latin America, and was accompanied by Latitud, by Brian Requarth (founder of VivaReal), and Urca Angels.

The contribution also attracted several influential angel investors in the real estate sector, including Ernani Assis (former VP of the ZAP Group), Renato Zimmermann (founder of Zimmermann Real Estate), Stefano Zangari (CEO of Zangari Netimobilios) and Leandro Abreu (investor-angel of QuintoAndar). In addition, prominent names in the technology industry, such as Anaterra Oliveira (CIO of Dasa) and Roberto Amud (Dock's Partner and VP) also participated in the capture.

According to Julio Viana, CEO and co-founder of Plaza, the resources of the contribution will be directed to the development with focus on team building, product validation and commercial launch of the solution. “Our main objective is to popularize the use of artificial intelligence in the real estate sector, bringing more efficiency and agility to the market as a whole”, he says.

Viana also reports that the startup was born with the mission of transforming the sector, using technology to overcome the barriers of bureaucracy that still persist in the rental process. “We created Plaza to make the real estate market as efficient as the financial market. While you open an account at a bank in a few clicks, renting or buying a property is still a very bureaucratic and time-consuming experience.We believe that renting or buying a property should be a quick experience and without long and complex procedures”, he says.

According to Nathan Lustig, Magma Partners, the investment in Plaza is justified by the expertise of the team and the vision of the future aligned with the fund. “We want to drive the next generation of AI-enabled proptechs.We believe that artificial intelligence has the potential to transform the Brazilian real estate market by optimizing processes, personalizing the customer experience, and consequently accelerating the growth of real estate.With the growing demand for digital solutions and the expanding rental market, the time for these companies is more than timely”.

Proprietary technology

One of the main innovations of Plaza is the launch of a virtual assistant of artificial intelligence created to optimize the work of real estate agents and brokers. With the tool, the startup wants to improve the service provided by brokers, generating faster responses and collecting all necessary documentation. In addition, the platform designs to offer guarantees to owners, eliminating the need for guarantor, and ensures the payment of rents, while tenants benefit from a more agile rental process and with less bureaucracy.

"The rental market is growing a lot, but the rental process is very bureaucratic.From the first service to the necessary documentation, there are many barriers.We believe that AI can transform the industry as a whole, making it more efficient and accessible”, concludes Viana.

In 2024 alone, proptech has helped more than 30 thousand people find their homes or commercial spaces with the help of AI. The company expects to significantly expand its customer portfolio, especially in the South and Southeast regions, increasing the number of partners by ten times by the end of 2025.

"I was an angel investor at QuintoAndar and many other proptechs in Latin America, and I know that real estate companies cannot meet all the leads they receive. The AI assistant at Plaza will revolutionize the way brokers interact with these leads, allowing them to take better advantage of opportunities and close more deals. Julio has put together a great team to take advantage of this opportunity and I am excited to support him”, he concludes Brian Requarth from Latitud Ventures.