Local delivery platforms grow in small towns and move R$ 2.4 billion

A 2024 survey carried out by the newspaper Valor Econômico shows that platforms such as uairango, delivery much, I want to deliver, aiqfome and PEDA. Ifood, in turn, leads the national market, with a share ranging between 70% and 80% in meal deliveries.

Although in recent years, we have seen digital transformation have reached the most remote corners of the country, in small towns, previously forgotten and seen as less relevant markets, a new movement has emerged: the popularization of local applications. This expansion opens a promising window of opportunities, even in the face of the dominant presence of great players,.

Unlike large urban centers, these municipalities have unique characteristics, such as closer relationships between traders and consumers, simpler economic dynamics and a strong appreciation of the local identity. In view of this, precisely, in this scenario, local apps gain space by offering tailored solutions and, consequently, generating greater engagement and fidelity than generic platforms.

For Otavio Boari, CEO do uirango, an important competitive differentiator is agility. “While some companies often face difficulties in adapting their solutions to specific markets, we are able to respond more quickly to the demands of the public. This flexibility, added to the knowledge of the territory, allows the creation of more personalized services and, of course, with better cost-benefit, he says.

The expansion of local platforms in small cities is not only viable, but also strategic, after all, it is a movement that reinforces the digital autonomy of municipalities, stimulates the regional economy and challenges the hegemony of large platforms, proving innovation.