Global soccer platform accelerates expansion in Brazil, Mexico and USA with new commercial partnership

A OneFootball, one of the largest digital football platforms in the world, advances its global expansion strategy with a new and exclusive digital advertising agreement with the us media, a leading media solutions hub in Latin America.The partnership will enable brands to connect directly with millions of passionate football fans in the strategic markets of Brazil, Mexico and the United States, taking advantage of the accelerated growth of online sports advertising.

Based in Germany, OneFootball has 30 million followers on social networks and a community with more than 200 million fans, 42 million in countries such as the United States, Mexico and Brazil itself. The company stands out for offering services such as: coverage of more than 200 leagues in 12 languages; personalized feed with news and original content of clubs, championships and players; live broadcasts without subscription, ensuring unique accessibility to matches; and several other integrated and non-intrusive digital experiences for consumption of football fans.

This ensures fans unparalleled content and diverse integrated, non-intrusive digital experiences for football lovers. “Through this partnership, we seek to leverage our global reach to bring highly relevant and engaging advertising solutions to brands in the region and the world of”, said Tom Muller, GM Platform OneFootball. “With more than 42 million users in key markets such as the US and Brazil, we are ready to help brands reach one of the most passionate and engaged audiences out there are.

Digital football and sports advertising: a growth scenarioAccording to a study commissioned by IBM and conducted by Morning Consult, 56% of more than 18 thousand respondents say they use social networks to access additional sports content. In addition, 50% of respondents welcome the impact of artificial intelligence (AI) in sports, and the priorities for improvements listed with the action of this technology are real-time updates (34%) and personalized content (29%).

For the CEO of US Media, numbers like these reinforce how digital advertising has been growing in recent years in the sports sector.“It is a segment with a sea of opportunities to increase consumer engagement and generate tangible results, especially with diversified strategies on premium digital platforms. Brands that recognize this trend and invest in customized and integrated solutions will strengthen their connection with the global audience of football-loving fans”.

“Digital football has become a powerful channel for connecting with sports lovers, and online sports consumption continues to grow. So we believe in a future filled with innovation with this” partnership, said Maurits Schon, COO of OneFootball. “When we combine our vast football content with US Media's targeted advertising strategies, we want to offer brands unparalleled opportunities for engagement and measurable results.