Retail management platform for mobile surpasses 3,000 clients and plans to triple its base by 2026

MercadoPhone, a SaaS management platform created specifically for smartphone stores, has been establishing itself as the leading automation and control solution for the mobile retail sector in Brazil. Launched in March 2023, the system has already surpassed the milestone of 3,000 active clients and maintains consistent organic growth—its user base grew 95% solely through referrals and spontaneous search, with an average of 200 new monthly subscriptions. This outcome reflects the company's focus on exclusive features and a scalable operation tailored to the specific demands of the segment.

Developed to address the particularities of this niche, the platform offers features that simplify the tax, commercial, and operational management of stores, integrating areas such as inventory control, product registration, tax issuance, and technical support. The system allows for the registration of IMEI, serial number, storage capacity, and the device's status with Anatel, in addition to a complete technical support module with IMEI lookup to check the history of blocks due to loss, theft, or robbery.

According to the Maycon Richart, founder and CEO of MercadoPhone, states that the company's purpose is to democratize management technology and bring to smartphone stores the same level of control and automation previously restricted to large retail chains. “We created a solution that understands the language and pain points of smartphone store owners. On average, within just three days of signing up, the client already has an organized operation, with full control over inventory, sales, and technical support,” he explains. 

MercadoPhone offers three subscription plans – Plus, Pro, and Pro Max – with monthly and annual versions. The differences lie in the number of logins and additional functionalities, such as digital signatures and unlimited IMEI checks, plus a CRM platform integrated with the ERP. The Pro Max plan is the most comprehensive in the lineup and is aimed at stores seeking high levels of automation and data integration.

Among the platform's differentiators is Blue AI, a post-sale automator that uses artificial intelligence to maintain continuous engagement between the store and the customer. The system sends personalized messages via WhatsApp at different intervals after purchase – 1, 7, 15, 30, 60, 90, 180 days, and up to one year – in addition to birthday greetings, invitations, and promotions. The messages vary according to purchase history and product type, increasing engagement and customer return to the store. “With Blue AI, the store owner never loses contact with their audience. It's an automated, human, and intelligent post-sale process, and it has been generating real results in new sales,” highlights the CEO. 

Currently, the company's team consists of 25 professionals, with 11 dedicated to support, onboarding, and customer service, five focused on product development, and the remainder distributed among the commercial, financial, and marketing areas. The current structure, according to Maycon, is prepared to support the planned expansion for 2026. “Our growth so far has been almost entirely organic. We are entering 2026 with mature processes, an efficient team, and a validated product. We are prepared to scale with quality and continue delivering value to the store owner,” he reinforces.