Brazilian platform boosts digital marketing of tourism destinations in the USA

Coevo.co, a marketing platform specializing in hospitality, tourism, and destinations, based in Joinville, SC, has been selected to develop a strategic project for the Discover DeKalb Convention & Visitors Bureau (DDCVB), a destination marketing organization (DMO) promoting DeKalb County in the Atlanta metropolitan area, Georgia (USA). The project focuses on modernizing the organization's digital infrastructure, improving data collection and analysis to create more effective marketing campaigns.

The initiative includes optimizing site performance. Please provide the content of discoverdekalb.com that you would like translated. I need the text to translate it.Implementation of a new data measurement structure using Google Tag Manager and Google Analytics 4, along with integration with paid media platforms like Google Ads and Meta Ads. The goal is to ensure the DMO has access to more qualified data and strategic insights to strengthen its tourism promotion efforts.

"This project strengthens Coevo.co's ability to operate globally and help tourist destinations make more data-driven decisions efficiently. We work to help tourism organizations maximize their digital impact, and the DeKalb County case study exemplifies what we can achieve," highlights André Farias, Partner at Coevo.co and responsible for the Commercial and Marketing areas.

Future of destination marketing: data and public interaction

Beyond technical improvements, the Coevo.co project for Discover DeKalb will pave the way for innovative strategies, such as conversational marketing. With the proximity of major FIFA events in Atlanta—including the Club World Cup in 2025 and the World Cup in 2026—the DMO seeks to explore direct communication channels, such as WhatsApp and chatbots, to engage with international visitors.

"We know that the digital experience is a deciding factor in choosing a destination. By optimizing the digital infrastructure of Discover DeKalb and exploring new engagement possibilities, we want to create a real impact on how tourists interact with the destination," explains André Farias.

Coevo.co's involvement in the project highlights the potential of Brazilian companies in the international tourism marketing market. With expertise in digital strategies for the sector, the platform seeks to expand its operations to other destinations within and outside Brazil, offering solutions that combine technology, data analysis, and innovation in engaging with audiences.