Pix, which has already consolidated itself as one of the main payment methods in Brazil, is about to enter a new revolutionary phase.Only in the first half of 2024, about 28 billion transactions were carried out via Pix, moving R$ 11 trillion, demonstrating the growing adoption of this technology by Brazilians. Now, to further facilitate the financial life of the population and institutions, Pix is preparing to introduce a new functionality: payment by approximation.
The Central Bank of Brazil recently announced the new rules and governance structure for this innovative method. Starting November 14, 2024, banks will begin testing this new form of transaction, and on February 28, 2025, the novelty will be officially available to customers. This modern and efficient solution will allow for fast payments without the need for customers to access their bank accounts directly.
Marcelo Modesto, CEO of Avivatec, a technology ecosystem specialized in solutions for the financial market, highlights the importance of this innovation. “ Integration of the Pix approach payment model is a significant advance in the financial sector, but it also requires investments in infrastructure. The Instant Payments System was essential for the implementation of Pix in Brazil. The combination of this technology with the NFC (near field communication) of payment by approximation is, of course, the next level. About 82% of people already use payment by credit card and credit card approach. With this approach, the solution becomes a great way to ensure the Pixentas a new way of operations and more secure.
Since its launch in 2020, Pix has offered a fast, secure and cost-free alternative to transfers, differentiating itself from the old options such as TED and DOC. In 2023, payments made by this method totaled more than R$ 17 trillion, representing about 58% of the amount handled from 2020 to October 2023. In a single day at the beginning of last month, more than 224 million transactions were carried out via Pix, moving about R$ 119.4 billion, setting a new record.
“We see a continuous growth in the use of Pix, not only in the number of transactions, but also in its popularity as a payment method in various everyday situations. The practicality and security offered by institutions are transforming the financial behavior of Brazilians and businesses. In addition, the speed in transactions and the exemption of tariffs has attracted more and more users, consolidating Pix as an essential tool in the financial scenario,” Modesto explains.
According to PicPay data, in the first half of 2024, the use of Pix for companies and businesses rose more than 140%, while among individuals the increase was 66%. With the arrival of Pix by approximation, the trend is that these transactions grow even more, simplifying payments and enabling transactions through the digital wallet.
