Pix forces companies to adapt their payment method offerings

Practically synonymous with commercial transaction, since the term “is a Pix” is already rooted in popular jargon, this payment option represents an important slice of the Brazilian market. Belonging to the so-called “methods A2A” (account, in Portuguese translation), the category is a real trend in Brazil and Latin America, with the study The Global Payments Report 2024 pointing out that by 2027, 50% of the national payments sector will be encompassed by it.

To get an idea, the study E-commerce Trends 2025 points out the Pix as a favorite by 87% of e-commerce users.In addition, a survey of Confi.Neotrust points out that the payment method moved about R$ 32 billion in the segment in 2023. “, the history of commercial transactions in Brazil and Latin America is marked by the digitization and adoption of increasingly digital options. So much so this is true that one of the most traditional methods to acquire something, cash, is getting scarce, the Central Bank's Data from the 1 year Walter or Quarter.

Thus, the shopkeeper who does not make Pix available to its users risks losing sales and falling behind, seeing the customer go to competitors. Recently, a study by Opinion Box pointed out that 78% of e-commerce consumers usually abandon their online carts. Of this total, 13% claims not to complete their purchases due to the lack of their favorite payment method. “With the digital revolution we are seeing, not adapting to the new needs generates a lot of losses and loss of revenue. The Global Payment 2024 study points out that the most used in Brazil are the credit card, with 1st, which represents the 21st, with retailers, with their 1st and 1st, with their own sector, with their own checkTP, with their own 1, with their own credit card, with 1.

However, even with such success of Pix, the executive recommends to retailers to keep as many payment methods as possible on their platform, because this is a way to encompass a larger contingent of consumers. “It is a mistake to think that the checkout should have only that most popular option. This is because people choose how to pay according to their needs. For example, someone who usually installs for their products tends to choose the credit card, as well as those who opt for digital wallets because they can be accessed even by smartwatches”, recommends Walter Campos.

Therefore, to have a complete checkout that appeals to all types of customers, the professional recommends that online retailers adopt solutions such as payment orchestration, technology in which, through a click, the retailer can enable the options that most want without bureaucracy. “While in the traditional way, negotiating method by method, it takes more or less 52 weeks to integrate everything, with this technology the resolution takes between 2 and 6 weeks. In addition, management is simpler, since the information is all in a single”, Walter points out.

The professional also draws attention to other advantages of payment orchestration.“Technology offers better approval rates, since the purchase goes through different providers. So, if the acquisition is refused in one of them, the system redirects to another path, preferably with lower rates, which increases the chances of success and generates cost savings.In addition, by working with the best frauds in the market, they make e-commerce safer compared to the most common ACHR scams, concludes Walter Campos.