PiU Comunica announces new content director

PIU COMMUNICA announces the arrival of Camila Lafratta as the new content director, strengthening the team and expanding the agency's strategic capacity. With previous experiences as a communication manager at Nubank and executive editor at New Content (today part of the Accenture group), Camila has a trajectory that combines expertise in leadership in marketing initiatives and content with writing and editing.

At Nubank, the executive led for more than 5 years for more than 5 years of SEO, Social Media and Publisher for more than 5 years, contributing to connecting content strategies to business results. At New Content, she was executive editor of the content platforms of LATAM Airlines. At the beginning of her career, she played in the content team at PIU – which she now directs, with a look focused on effectiveness and innovation. Camila has a degree in Journalism from Faculdade Cásper Líbero.

She returns to PIU Comunica and to the universe of agencies with an even more focused perspective on delivering consistent results to customers. The executive will report to the founding partners, Anna Angotti and Claudia Carmello, who lead operations and strategy, respectively.

"The arrival of Camila, more than 12 years after her first visit to Piu, will add robustness to our team and bring even more strategic relevance to deliveries.”, says Anna Angotti, founding partner and head of operations at the agency. “We have always had an advisory performance with our customers, creating integrated strategies that connect brand, digital presence and marketing actions. Camila's experience brings us even more ability to find creative and effective solutions for our customers' communication challenges”, he adds.