Pinterest features search-top ads and new advertising tools to drive visual shopping decisions

On Pinterest, we believe that visual search is the future. Traditional search engines and AI chatbots depend on words, but purchases are visual activities by nature.Often, you know what you want when you see, not when you describe. That's why Gen Z goes shopping on Pinterest: 39% say they prefer to start their searches on the platform.On Pinterest Presents, our global conference for advertisers, we launch new ad solutions created for the visual world. This helps shoppers move from inspiration to action with more confidence and offers brands smarter ways to capture intent.

Most visible advertising with Ads at the Top of Search on Pinterest

When buying on Pinterest, people start with visual search: 45% of clicks happen in the first 10 search results. Considering that 96% of searches are not related to brands, this is the moment when people are more open to discovering and choosing new products.For brands to conquer high-intent buyers, we present Ads at the Top of Search, now in beta version in all monetized Pinterest markets.On appearing in the top 10 search results and related Pins, they show the brand products where the purchase journeys start more often and ahead of the competition 3rd, they gain the probability of the advertising in comparison of the 3rd 3rd among advertisers.
 

Local Stock Ads boost performance

In addition to visual inspiration, convenience is important, and shoppers want to know what's around. With Local Stock Ads now available in markets outside the European Union, retailers show the updated price of in-stock items in the vicinity of the buyer.Canadian Tire Company, the first Canadian retailer to test the format, has reached interested shoppers with 48% more efficiency than in standard campaigns.The brand has also noted a 16.5% higher store visit rate by including Local Stock Ads in its shopping strategy.

The power of media networks in Pinterest Ads Manager

Brands want a way to integrate media network data into digital campaigns, but fragmented tools and workflows make it difficult. With Connecting Media Networks on Pinterest, Pinterest Ads” new self-service tool, media networks share audiences, product catalogs and/or conversion data with their advertising partners securely.The tool allows advertisers to create and manage campaigns in one place, while maintaining control and transparency, as well as leveraging Pinterest's advertising solutions Performance+, a solution that unites Pinterest AI to increase efficiency, creative sessions and generate results.We are working with advertisers” marketing-based marketing partners, including Instagram, and grow blog.