Research reveals that benefit clubs can increase company revenue by up to 45%

A study conducted by Loyalme, startup that was born within the Couponeria to offer loyalty solutions, points out that benefit clubs improve up to 45% the companies' turnover. Still according to the survey, customer loyalty is 5 to 25 times cheaper than attracting new ones.

The research, which analyzed more than 2 million people and 8 large benefit clubs in the market, reinforcing that the investment of loyalty solutions, such as the adoption of benefit clubs, differentiates a company from its competitors. “By means of benefit clubs, companies offer personalized coupons and cashbacks, allowing the collection of valuable data on the behavior and preferences of each customer. With these insights, it is possible to develop more attractive rewards, engaging different audiences”, explains Thiago Brandao, CEO and co-founder of Loyalme.

The use of a series of solutions created from Predictive Artificial Intelligence, technology that allows predicting the behaviors, desires and needs of customers, also reveals that loyal customers have 7x more chances of selling.

“When the customer receives benefits that meet their needs, such as an exclusive cashback, he feels more involved in continuing to use the app or website, this is a very smart way to retain this consumer. Adopting loyalty products is much more profitable and should be in the marketing strategy of every company”, concludes Thiago.