Research reveals that 36% of companies adopt continuous feedback as a strategy to boost productivity

With the corporate market increasingly competitive, Brazilian companies are betting on a new approach to talent development: continuous feedback.According to a recent survey conducted by the Pandapein partnership with a Impulse, People Tech specializes in increasing capacity and productivity medium and large enterprises, regular feedback has stood out as an effective strategy to promote professional growth and increase productivity in teams.

Continuous feedback: an upward trend

The study reveals a remarkable fact: 36% of companies already hold regular feedback sessions between managers and employees, showing a clear tendency for continuous and interactive communication.On the other hand, only 16% still use formal annual evaluations, and 30% opt for individual follow-up meetings. This movement reinforces the growing preference for practices that favor constant dialogue, rather than isolated evaluations.

Another important fact: only 17% of HR professionals use specific tools or software for performance evaluation, which reveals a huge space for digitalization and innovation in these processes.

The importance of continuous and personalized feedback

For Hosana Azevedo, Head of Human Resources at Infojobs and spokesperson for Pandape, continuous feedback is a transformative tool: “It cannot be a sporadic event.When feedback is continuous, it becomes a powerful lever for employee development, creating a more collaborative and productive work environment.Betting on this constant and personalized communication is the key to extracting the best from each person.”

Engagement and performance: a path to success

The survey also points out that companies that invest in continuous feedback practices reap benefits not only in terms of productivity, but also in team engagement. Hosana adds: “Companies that stand out in the market today are those that can align the individual growth of their employees to the company's goals. This type of communication allows a deeper connection, engaging the team and creating a culture of collaboration and high performance.”

The future of business lies in feedback

As the focus of companies increasingly shifts to human development and engagement, continuous feedback becomes a decisive competitive advantage.“Creating a culture of constant feedback is essential not only to improve performance but also to retain talent.When coupled with performance management tools, feedback becomes a strategic differentiator for business success,” concludes the executive.

The trend is clear: companies that adopt a more dynamic and frequent approach to performance management will be better prepared to face the challenges of a market increasingly focused on innovation and people development.