Research Reveals Exponential Growth of RCS in Retail and Other Sectors

A recent survey conducted by Infobip, which specializes in cloud communication solutions, points to a significant growth in the use of RCS (Rich Communication Services) in the retail sector and other industries. The “Messaging Trends 2024” report reveals a global increase of 358% in RCS usage over the past year, with an impressive 16-fold growth in Brazil.

Caio Borges, country manager at Infobip, points out that the recent integration of RCS on iOS devices, in addition to the already compatible Android devices, should further boost its adoption.“O RCS allows companies to enrich their messages with multimedia resources, making them more attractive to” consumers, explains Borges.

The study, based on more than 470 billion mobile interactions, indicates that 67% of users prefer text messages to voice calls for communication with companies. Borges points out that RCS offers greater security due to the verification of messages, as well as providing more visual and interactive content.

In addition to retail, sectors such as advertising, marketing, health and banking should significantly benefit from RCS technology.In the health sector, for example, the tool can be used for appointment reminders, satisfaction surveys and prevention campaigns.In the financial sector, RCS promises greater security in communications, reducing fraud and phishing risks.

A parallel survey by Digital Third Coast reveals that 47% of consumers are willing to spend more in the coming months if they receive personalized experiences, and 80% believe that new technologies can improve the online shopping experience.

Borges concludes that companies that adopt RCS for seasonal campaigns such as Children's Day, Black Friday and Christmas will be able to double their rates of return with customers.With its ability to offer richer, more personalized and secure communications, RCS is positioning itself as an essential tool for companies looking to improve their engagement with consumers.