Research indicates radio as the absolute leader in the workplace environment.

A recent survey by Edison Research identified AM/FM radio as the primary choice for entertainment and information in the workplace. According to the study, 64% of people prefer radio for keeping up with professional daily life, highlighting its practicality and content diversity. Podcasts ranked second, chosen by 23% of respondents.

For Roberto Cervo Melão, President of SindiRádio (the Union of Radio and TV Companies of Rio Grande do Sul), these numbers reinforce radio's relevance across different contexts. “Radio continues to play a fundamental role in the daily routine of Brazilians, especially in the workplace, where people seek updated information and programming that keeps them connected and productive. This leadership stems from radio's ability to reinvent itself and offer accessible, quality content.”

The survey also highlights radio as a reliable and easily accessible communication medium, adapted to the needs of those seeking information, entertainment, and companionship during work hours.

SindiRádio emphasizes that radio's performance results from continuous efforts to maintain its relevance by integrating new formats and digital platforms without losing the essence that captivates listeners.“"Radio is pluralistic, democratic, and always within everyone's reach. It is this connection that maintains its leadership and importance in people's daily lives,"“Melão concludes.