Customization at scale and automation will be featured in digital marketing in 2025

For companies that want to grow and be seen in an increasingly competitive and digitalized market, digital marketing services are essential. They allow brands to connect directly with their audiences, reach new markets, and optimize results based on concrete data. 

Furthermore, these digital services help companies of all sizes, but mainly SMEs, which are the most numerous in the country, build a strong and consistent online presence, essential for retaining customers and standing out in the online environment.

Marcus Calixto, CEO of Beelieve Group, a company specializing in digital marketing for SMEs, believes that 2025 will continue to be driven by personalization at scale, combined with intelligent automation.

The online consumer values three fundamental pillars: convenience, trust, and personalization. They seek a fast, transparent, and secure purchasing experience, as well as offers and recommendations aligned with their needs. Efficient customer service, from pre-sale to post-sale, is also a decisive differentiator.", explains the executive.

Recently, Beelieve started implementing a new methodology in its services called Blue Star. The method is composed of three very important pillars within the digital sphere: Operational Squads, Artificial Intelligence (AI), and Integrated Technology. 

In the case of artificial intelligence, it will be even more integrated into strategies, allowing for the prediction of behaviors and the creation of hyper-segmented campaigns. This will further strengthen the personalization of service for the end consumer and potential clients."..., Calixto emphasizes."

The specialist emphasizes that for online purchases, the end consumer prioritizes trust and information, and one of the first steps is researching the company's social media.

He looks for signs of trustworthiness, such as updated pages, audience interaction, and positive reviews. Therefore, it's fundamental that companies keep their social media and digital platforms optimized and constantly updated., advises the Beelieve CEO.

Calixto also points out other highlights of digital marketing that SMEs and digital professionals need to pay attention to.

Strategies that foster a sense of community and belonging, such as online forums and exclusive communities, can gain new momentum with more modern platforms. More established products, like email marketing, will continue to be a great tool if used to promote more personalization and interactivity. Furthermore, simple content formats, such as newsletters and blogs, can regain prominence as audiences seek more informative content and less direct sales pitches.... concludes the specialist.