With Black Friday approaching 29 November 2ND, small and medium entrepreneurs are already preparing to take advantage of the date and boost their sales. The phenomenon of the 29th Black Friday’, which has gained strength in recent years, allows merchants to start promotions before the official date, creating expectations among consumers.However, for retailers to succeed on the date and stay away from losses, experts warn of early planning, both financial and products.
According to Cassius Leal, founder and CEO of Advys Accounting, the 'DESquenta Black Friday’ helps retailers map what attracts the most customer interest and, with it, can adjust their inventories more efficiently, avoiding losses.
“Preparation (for the date) involves financial and inventory planning, especially for small and medium-sized businesses, which have less margin to absorb” errors, reinforces the expert, who further highlights that it is essential that entrepreneurs ensure that promotional prices cover all fixed and variable costs, including tax charges.
Leal also warns the risks of the practice of making UP’ prices, which can compromise the reputation of the company and result in legal penalties.“Pellified pricing strategies, structured cash flow and compliance with consumer protection standards are also key to avoid losses”, the expert pointed out.
According to the accountant, although Black Friday is a significant opportunity to leverage sales, it also involves risks, mainly due to the sudden increase in sales.“Strategies such as segmented promotions, progressive discounts and product combos can increase the average ticket without compromising the profitability of the companies”, said the expert.“Another strategy is to bet on the shopping experience, differentiating itself through personalized service and gifts or added benefits, instead of relying exclusively on aggressive discounts”, adds Leal.
In addition, the founder and CEO of Advys Accounting points out that Black Friday can be an excellent opportunity to strengthen the company's cash flow before the holiday festivities.“For many small businesses, this is the ideal time to generate a financial reserve, which will be critical to cover expenses such as the thirteenth salary, taxes and employee holidays”, said Leal.
The expert also reinforces that Black Friday should be seen as a strategic marketing action, and not just as a liquidation.“When well planned, it can become a milestone of long-term success”, concludes Leal.
