Payface, the pioneer in facial recognition payment solutions, announces the implementation of its solution across 37 stores of the Timax Calçados network, located in several cities in the interior of São Paulo. The initiative aims to digitize the shopping journey, offering customers a fast, secure, and frictionless payment alternative.
With the new technology, users of the Timax Card (the network's private label hotel card) can complete checkout in a few seconds using just their face. The solution eliminates traditional barriers, such as forgetting a physical card or the need to memorize passwords, making the payment process fully biometric.
This modernization was made possible through a partnership with RPE, a leading technology company for payment methods, which handled the integration of the solution into the stores' management system.
“At Timax Calçados, we are always looking for ways to make our customers” lives easier and turn visiting our stores into a moment of pleasure and convenience. The partnership with Payface and RPE is a giant step in that direction. By removing the friction of the physical card, we allow the consumer to finalize their purchase securely and immediately, focusing on what really matters: the product," highlights Murilo Vasto, Director of Operations and Financial Services at Timax Calçados.
In addition to customer convenience, the strategic partnership brings operational and marketing gains for Timax Calçados:
- Increased Activation: Facilitates the use of the store's own card immediately after credit approval;
- Loyalty and Recurrence: A fluid payment journey strengthens the consumer's bond with the brand;
- Operational Efficiency: Reduction of processes and operational resources related to card issuance or reissuance, registration and sending or forgetting and recovering passwords, as well as the inherent exposure to lost sales and fraud caused by these processes.
“The implementation of our tool at Timax Calçados reinforces our mission to transform the face into the primary key for access and payment for Brazilians. We thank Timax for the trust to innovate with us and for prioritizing a modern and secure shopping experience for its customers,” states Eládio Isoppo, CEO of Payface.
