Software.com.br signs agreement with Hootsuite for corporate resale of the world's most widely used social media management platform

A Software.com.br, a Brazilian company founded over 15 years ago in the city of São Paulo and recognized as a reference in technology solutions for the Latin American corporate market, announces another business partnership in 2024 – this time with the Canadian company Hootsuite, a global social media brand management company whose namesake cloud platform is used in more than 200 countries by more than 16 million users and by 800 members of the Fortune 1000 – the famous list compiled annually by the North American business magazine Fortune with the 1000 largest companies in the United States ranked by revenue.

With the agreement, Software.com.br will be responsible for commercialization via SaaS (Software as a Service) Enterprise Edition of the Hootsuite solution to the corporate market in Brazil, Mexico, and Colombia. The Enterprise package covers 5 or more users and 50 social media accounts and offers centralized dashboard tools for agile, secure, and high-performance management of approval and resource management workflows, personalized analytics, andsocial listening and advanced inbox, plus reports post performance, sentiment reports, industry and competitor benchmarks, report scheduling and export, ad spend analysis, and single sign-on (SSO) for occupational health and safety.

Hootsuite Enterprise offers advanced engagement capabilities and ensures productivity for social media managers and employees by facilitating everyday tasks and routines, from content curation, scheduling and publishing posts to collaboration and team management and ROI calculations (Return on Investment, acronym in English for Return on Investment), with real-time monitoring for quick decision-making.

Hootsuite Enterprise also includes a content library and offers users free training from Hootsuite Academy, including access to priority, dedicated, and direct support with a Customer Success Manager to help maximize the use of the solution.

The Enterprise package is GDPR compliant (General Data Protection Regulation, in Portuguese) and has the largest ecosystem of any other social media management platform on the market, such as Adobe Stock, Dynamics, Salesforce, Slack, Tableau, Power BI, among others, with fast and automatic integration with Facebook, Instagram, TikTok, LinkedIn, X, YouTube, Threads, WhatsApp and Pinterest accounts.

"The commercialization agreement with Hootsuite is a tactical move and symbolizes another achievement for Software.com.br in offering a robust and comprehensive portfolio that includes the best and most advanced technology solutions in the world to meet the most pressing demands of our corporate clients in Brazil, Colombia and Mexico," said Rodrigo Villar, CEO of Software.com.br. 

"The partnership gives us the opportunity to demonstrate, promote, market and reference the numerous benefits of Hootsuite Enterprise to agencies, managers and marketing teams, as well as schools, governments and companies from a wide range of sectors that seek to leverage, improve and elevate their social media presence through the best and most widely used platform for managing actions and strategies focused on brand and business growth on social media," concludes Villar.

Executive Beatriz Vieira, Territory Manager Hootsuite's representative for Brazil, visited Software.com.br's offices in São Paulo, reinforcing the importance of this collaboration in strengthening Hootsuite's presence in the Brazilian and Latin American markets.

"The visit was an excellent opportunity to strengthen ties, align expectations, and plan the next steps of this strategic partnership that will bring great benefits to our clients throughout the region," said the executive.