Partnership between Bradesco Seguros Group and the @lifeonadraw profile reinforces, in a playful way, the concept of Planning and the Culture of Protection and Care

Given the relevance of the digital environment, Bradesco Seguros Group has expanded its presence on social networks, aligned with the strategy of getting even closer to its insured and business partners, who are increasingly connected.

In partnership with the @lifeonadraw profile, the Group started in 2024 a campaign to create collaborative content to promote reflection on the need for protection and planning, bringing light themes and positive messages through illustrations.

In 2024, only these publications reached about 500 thousand reactions/engagement, demonstrating that the message has been well received by users of the networks.

“We work to expand our presence in the main channels, participating in conversations and understanding, increasingly, our audience. We walk side by side with the innovations of the digital environment, but without neglecting the humanization of relationships, so we focus on positive messages that reinforce our purpose of protection and care, always being close to the people”, says Alexandre Nogueira, Marketing Director of Bradesco Seguros Group.