Partnership between Alloyal and Azul boosts air travel as a loyalty program benefit

Loyalty tech Alloyal and airline Azul have just launched a partnership to boost travel as a benefit of loyalty programs. Under the agreement, Alloyal users can convert accumulated cashback into Azul Fidelidade points for redeeming rewards.

According to Alloyal's Director of New Business, Mateus Nehmy, the partnership is aimed at consumers in general, but with a special focus on companies seeking to strengthen relationships, increase satisfaction, and promote loyalty among their stakeholders. "The success of a loyalty program is directly linked to the advantages of engaging with the brand. The partnership with Azul is extremely strategic and relevant because travel is among the top 3 most desired rewards for the general public. We're excited to be able to offer this benefit to our customers," the director celebrates.

The partnership was established during the second half of 2024, and a pre-launch for Alloyal clients took place in November. The general public launch occurred in January. Nehmy highlights how Azul's loyalty program adds value to Alloyal's portfolio.

"By including Azul as a redemption option, we've raised the bar for our clients' loyalty programs, bringing a significant competitive advantage. After all, the travel category adds more diversity to our redemption portfolio and addresses one of the key requests from our users," he/she assesses.

Nehmy further emphasizes that this increase aligns with a consumer preference within the loyalty market: seeking benefits, advantages, and rewards in travel experiences. According to ABEMF, 15 out of every 100 passengers in Brazil travel using points from airline loyalty programs.