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Payment via Chat Stands Out as the Most Effective E-Commerce Method

E-Commerce Uptate
By E-Commerce Uptate

The shopping experience has never been so simple and efficient. Chat payment is changing the way companies and consumers transact, providing agility, security and practicality. Poli Digital, a pioneer in this transformation, has already moved R$ 6 million with its Poli Pay functionality. The solution integrates and automates the service on platforms such as WhatsApp, Instagram and Facebook, thanks to the partnership with Grupo Meta, which guarantees access to the official APIs of these networks.

Poli Pay is a Poli solution that allows consumers to pay directly through the chat where it is being served. According to Alberto Filho, CEO of Poli, the tool was designed to optimize the payment process in an efficient and integrated way, promoting a more fluid and secure experience for both companies and consumers”.

Citing market research, such as data from Opinion Box, Alberto Filho reports that six out of ten consumers communicate with companies through digital channels to make purchases. Thus, Poli Pay facilitates and, with this, stimulates the realization of transactions. “It has proven to be a very attractive feature”, he evaluates. 

According to the CEO of Poli Digital, almost half (46%) of orders created via Poli Pay were completed with payment made. This percentage represents twice the amount recorded in traditional e-commerce modalities, in which customers create shopping carts until they actually complete payment. 

“O Poli Pay is a means of payment in which the sending and receiving of charges are integrated into the system of centralization and automation of contacts of the solution we offer. Thus, from the initial contact that the customer makes, through the choice of products and reaching the realization of payment, this entire process is carried out by the same contact chat”, describes the CEO. 

If for customers it means convenience, for companies the features of Poli Pay help boost sales. Alberto Filho explains: “The tool interface allows the creation of catalogs of products and services, with description, prices and illustrated with photos.In addition, it enables the creation and shipping of the shopping cart’ with the option of payment link by Poli Pay”. 

Poli Digital maintains partnerships with the Mercado Pago and PagSeguro brands. Thus, Poli's system is integrated with the two brands. “This integration gives consumers diversified options of payment methods (by ticket, pix, or credit card. And the company that makes the sales receives the value through these institutions”, says the CEO. 

The company monitors and monitors all sales processing.“It is possible to manage sales information by customer name, by seller, by payment method and by the status of payment of the”, he exemplifies.

E-Commerce Uptate
E-Commerce Uptatehttps://www.ecommerceupdate.org
E-Commerce Update is a benchmark company in the Brazilian market, specializing in producing and disseminating high-quality content on the e-commerce sector.
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Getnet reveals that Customer Week drives online sales with an increase of 13.94% The Customer Week campaign, which took place between September 5th and 11th, resulted in a 13.9% increase in online sales, according to data from Getnet. The payment processing company analyzed the behavior of more than 100,000 merchants on its platform and found that the average ticket increased by 3.7% compared to the same period in 2022. The most significant growth was observed in the South region, with a 17.6% increase in sales. The North region also showed a strong performance, with a 16.8% increase. The Southeast and Midwest regions had growth of 13.3% and 12.4%, respectively, while the Northeast region had the lowest growth, with an increase of 9.8%. "Customer Week is an important date for retailers, as it is an opportunity to attract customers and increase sales. The results show that the campaign was successful in stimulating consumption and that consumers are increasingly looking for online shopping," says Marcelo Labuto, CEO of Getnet. The data also reveals that the fashion segment was the most benefited by the campaign, with a 21.3% increase in sales. The electronics and household appliances segment also had a significant increase, with a 17.6% increase. "The fashion and electronics segments are traditionally the most sought after during promotional periods. The results show that this trend continues and that consumers are increasingly looking for discounts on these products," says Labuto. Getnet also observed an increase in the use of credit cards during Customer Week. The use of credit cards increased by 15.4% compared to the same period in 2022. "The increase in the use of credit cards shows that consumers are confident in the economy and are willing to make purchases on credit. This is positive for retailers, as it allows them to increase their sales," says Labuto. In summary, Customer Week was a successful campaign for online retailers, with a significant increase in sales and the average ticket. The fashion and electronics segments were the most benefited, and the use of credit cards increased. The results show that consumers are increasingly looking for online shopping and that promotional periods are an important opportunity for retailers to increase their sales.

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