Giuliana Flores is committed to supporting important social causes, such as Pink October, a month dedicated to breast cancer awareness.The company is collaborating with the NGO Cabelegria, which offers wigs for women in treatment against the disease, with the aim of bringing hope and love.
The initiative aims to encourage the donation of hair to help in the recovery of self-esteem of these patients. In addition, to present and reinforce the importance of self-examination and preventive examinations, the company has made available several products with 30% discount in its e-commerce.What do you think?
Pink October: Giuliana Flores launches promotion and supports NGO Cabelegria
Throughout the month, several items will be with 30% off on the site; brand helps the organization that offers wigs to women in cancer treatment
Giuliana Flores is committed to supporting important social causes, such as Pink October, a month dedicated to breast cancer awareness. The company is collaborating with the NGO Cabelegria, which offers wigs for women in treatment against the disease, with the aim of bringing hope and love. The initiative aims to encourage the donation of hair to help recover the self-esteem of these patients. In addition, to give and reinforce the importance of self-examination and preventive examinations, the company has made available several products with 30% discount in its e-commerce.
The campaign has as its central theme the appreciation of self-care and solidarity, with the clear message that self-care saves lives. The company seeks to highlight the importance of early diagnosis in the fight against breast cancer, also highlighting that emotional support makes all the difference in this process. The brand wants to encourage gestures of solidarity and kindness, such as the donation of hair for wigs, which has a significant impact on the lives of those who are facing such a delicate moment.
Disclosure strategy
The dissemination strategy includes a strong presence in social networks and in the brand's communication channels, with the objective of raising public awareness of the relevance of Pink October. The company promotes actions in partnership with Cabelegria, including donations for the making of wigs, as a way of supporting patients undergoing cancer treatment. In addition, the campaign offers educational content regarding prevention and self-care, seeking to go beyond the symbolic and generate real awareness. The cause will be highlighted on the site with thematic products and partnerships that reinforce the purpose of the message.
The campaign will also feature the participation of influencers and personalities who have wide reach and who defend causes related to women's empowerment and health. These collaborators will be engaged in actions, helping to spread the campaign, sharing their own stories and encouraging their followers to carry out preventive examinations and contribute to the NGO. Testimonials from women who have overcome the disease will also be included, bringing even more authenticity and strength to the message.
Numbers keep increasing
According to publication data Estimate 2023 Cancer Incidence in Brazil, launched by the National Cancer Institute (INCA), 704 thousand new cases (considering all types of cancer) are expected in Brazil for each year of the 2023-2025 triennium, especially in the South and Southeast regions, which concentrate about 70% of the incidence.In the female population, breast tumor is the most incident (after non-melanoma skin), with 74 thousand new cases predicted per year until 2025.
“Our focus is to raise awareness among people about the importance of prevention and early diagnosis.In addition, we want to engage our community in supporting Cabelegria, helping to bring self-esteem and strength to cancer patients. Breast cancer is still a leading cause of death among women, and we know that prevention significantly increases the chances of cure. It is essential that we use our visibility to educate and alert,” shares Clovis Souza, CEO of Giuliana Flores
