Top Reasons for App Uninstallation in 2025

When a user downloads an app, the expectation is that the experience will be intuitive, functional, and satisfying. However, often this journey is interrupted before the user even explores the platform's full potential. This is a reality that Leandro Scalise, CEO of RankMyApp and mobile marketing expert, closely monitoring. Seeking to understand the reasons behind this behavior, Scalise conducted a survey and identified the five main factors leading users to uninstall apps in 2025.

The first critical point, according to the professional's analysis, is the app's usability. Many users uninstall an app because the interface isn't intuitive enough. If navigation is confusing, the design seems outdated, or the experience is slow, the chances of abandonment increase. “First impressions matter a lot, and if a user has to struggle to understand how to use an app, they're unlikely to keep it installed,” explains [the professional/source - depending on context]. Scalise.

Lack of efficient support is another frequently cited reason in the analysis.. When a user encounters a problem and can't resolve it quickly and easily, frustration sets in. They emphasize that without an accessible and responsive support channel, users are more likely to seek alternatives in the market than to persist with an application that doesn't offer adequate support.

Technical failures and recurring bugs are also among the main factors contributing to the cancellation rate.. Apps that exhibit constant errors or unexpected crashes create a negative experience and cause users to lose confidence in the service. Scalise It highlights that this is one of the easiest problems to mitigate, provided that companies adopt a proactive approach to fixing flaws and continuously updating the system.

Another factor pointed out is the experience of Onboarding, that is, the user's first contact with the application. If this process is slow, bureaucratic, or doesn't quickly demonstrate value, the abandonment rate increases. The relationship shows that a simplified and interactive introduction can retain more users and significantly reduce uninstalls in the first few days.

Finally, Scalise It identified that the lack of personalization and segmented communication also negatively impacts retention. Applications that send generic or irrelevant notifications end up being ignored or, in some cases, irritate the user. Strategies based on user behavior, such as notifications push Personalized and targeted campaigns can make all the difference in maintaining engagement.

For C-Level executives, understanding the reasons for service churn is not just a matter of analyzing numbers, but of interpreting behaviors and adjusting strategies to improve the user experience. “The churn High churn indicates that acquisition efforts are not resulting in retention, which can compromise business growth. By addressing the main friction points, it's possible to transform the user experience and ensure sustainable results," he states. Leandro.

The executive's analysis reinforces that, in the competitive landscape of apps, retention has become a determining factor for success. "Companies seeking sustainable growth need to look beyond acquiring new users and invest in continuous improvements to ensure that those who download the app remain active and engaged," it emphasizes. the executive.