Orbia enhances functionalities in its digital platform to optimize day to day the rural producer

In order to optimize the experience of rural producers and the agricultural chain agents that integrate their digital ecosystem, the There is no single, definitive meaning to "Orbia" in Portuguese. It could be a name, a company, a place, or something else entirely. To translate it accurately, please provide more context., in line with its new brand architecture, features a fully renovated platform. With a more intuitive interface and improved functionality, the platform now unifies the loyalty, inputs and liquidity aspects with Orbia Clube, Compras e Pag, respectively, offering an even more complete and personalized experience, facilitating the day to day of the rural producer.

Recognized for being the only one to gather complete solutions for the entire agricultural chain, the company has revolutionized the way in which rural producers manage their business for five years. “ Since the beginning of its trajectory, Orbia aims to simplify the producer's journey and integrate all its necessary solutions for everyday life in the countryside in one place”, exemplifies Ivan Moreno, CEO of Orbia.

According to Robson Rizzon, CCO of Orbia, the novelty allows for an improved and facilitated experience. “The platform facilitates the flow of the producer's journey, making the process more fluid. In addition, it also contributes to the understanding of all Orbia's business fronts, to make our solutions tangible. Now, on the website, customers will be able to use Orbia Clube to accumulate and redeem points along with coalition partners, Orbia Compras to make purchases of agricultural inputs, and can even use Orbia Pag to pay for them”, he explains.

In addition to the novelty for farmers, the company also presents the new partner portal, dedicated to serving distributors, resellers, cooperatives, service providers, among other actors. The novelty allows entrepreneurs in the agricultural sector to have access to the different possibilities of partnership with Orbia, ranging from the opportunity to acquire points from the loyalty program to grant to customers, to the inclusion of a direct store in the company's ecosystem for the purchase of agricultural inputs.

“Our commitment to innovation leads us to present a new tool that values the partnership we have built throughout our trajectory with the different actors of agro. The objective, as for rural producers, is to simplify management and optimize processes on the platform, in addition to increasing the competitiveness of these agribusiness agents, who are experiencing a moment of digital transformation within the sector”, emphasizes the CEO of Orbia.

The same structure made available to rural producers is also available to agents in the agricultural chain. “Basically, distribution channels, resellers, cooperatives and other active in the area can sell their inputs, suggest payment on the platform, become partners in the loyalty program and can still nominate their employees to be Orbia affiliates and receive a commission for sales on the platform”, emphasizes Rizzon.

Among the benefits for distributors, the company highlights the possibility of increasing sales, expanding the customer network, and managing the business more efficiently. “ Digital channels reach places, people and give access to tools that would hardly be found in the physical universe. We opened and we have access to a range of new opportunities, with the competitive advantage of changing processes along the way through the analysis of the rural producer's journey within the tool we follow in a more strategic way”, points out CEO Ivan Moreno.

With a loyalty program that benefits more than 265,000 rural producers in Brazil, Orbia stands out as the largest digital agribusiness platform, with a presence throughout Latin America.