OmniChat expands its operations in Chat Commerce with native integration for Magento and Shopify

A OmniChat, Brazil's leading chat commerce platform, has just announced its native integration with Magento and Shopify e-commerce platforms. More than just system integration, this development positions OmniChat's artificial intelligence as the core element of the operation: autonomous sales agents now utilize, in real-time, data from integrations with e-commerce platforms to enhance results in a personalized and automated manner.

The new integration layer includes the use of generative AI applied to sales, with Whizz Agent, the autonomous sales agent developed by the company. The agent operates like a human salesperson, in real-time, recommending products, answering questions, and guiding the customer to conversion—all in a personalized and scalable way.

Through the native integrations, Whizz can send products, collections, and direct checkout links within the conversation, automate receptive routines such as order tracking and status, invoice issuance, and duplicate payment slips, as well as activate cart recovery campaigns and, with VTEX, PIX payment reminders and order status updates.

With the new integrations, the company becomes the platform with the broadest coverage among the major e-commerce players, featuring native connectivity with VTEX, Magento, and Shopify—the three key players in Brazilian digital retail.

“In addition to the VTEX integration we already offer, expanding the scope to Magento and Shopify strengthens our positioning as the most complete ecosystem for assisted sales via conversational channels. Integrations like these simplify adoption and enhance a fluid digital shopping journey,” states Maurício Trezub, CEO of OmniChat.

Plug & play to scale sales in chat

The standout feature of the new integrations lies not only in native connectivity but in the ability of autonomous agents to transform e-commerce data into contextualized and personalized sales interactions. Among the AI functionalities are:

• Real-time product and collection query and recommendation, based on inventory, history, and consumer profile, 24 hours a day, 7 days a week.
  
• Instant generation and sending of checkout links, reducing friction and conversion time.
  
• Answering questions and guiding the end-to-end purchase journey, like a human salesperson.
  
• Activation of intelligent campaigns for cart recovery and payment reminders (including via PIX, with VTEX).

Currently, over 500 brands use OmniChat to enhance their results through conversational sales, including Decathlon, Acer, Natura, La Moda, and AZZAS 2154.