OLX promotes exclusive experience of speed, luxury and networking in Interlagos

OLX, the largest classifieds marketplace for cars in the country, held an exclusive action at the Interlagos Autodrome in Sao Paulo on June 10. The premium event, entitled Connect Autos Racing Team, brought together more than 80 guests among executives of dealers, multi-brands, rental companies and opinion makers in the sector.

The meeting united the adrenaline on the tracks to moments of relaxation and networking. With a unique and striking brand experience proposal, the action included the experience of accelerating on the Interlagos track, driving powerful cars like Porsche, Ferrari and Lamborghini, with the support of professional drivers. “A OLX supports professionals in accelerating the automotive business, and created a special moment to be closer to these partners, promoting emotions and connections. Interlagos was the perfect scenario to offer this unforgettable brand experience and strengthen this relationship”, highlights Flavio Passos, VP of Autos of the OLX Group.

Conecta Autos Racing had carefully prepared environments, with custom boxes with the OLX brand, decompression area, as well as activations such as customizing jackets, transforming the credential into an exclusive trophy, as well as an award to the pilots with the best performance of the day. The gastronomic experience was signed by Paellas Pepe and Emporio Pata Negra. 

One of the highlights of the day was the chat with the journalist Reginaldo Leme, a reference in Brazilian motorsport, who shared stories and behind the scenes of his career.The journalist and driver Renata Camargo also attended, recording the best moments and interacting with guests.

The project was developed by Blood in conjunction with the OLX Group and executed by the agency, which is a reference in events and brand experience. Ale Tcholla, partner and creative director of Blood, highlights that the goal was to create a narrative capable of providing a moment that marks the public forever. “We made an activation focused on creating a unique and unforgettable experience for those who live the automotive universe daily.Feel the emotion that a car can provide to a person in a real and legitimate way in one of the most emblematic tracks in the world of”, he concludes.

Event highlights:

• +80 exclusive guests
• 60 Fast laps performed by customers with professional drivers
• Gastronomy signed by Paellas Pepe and Pata Negra