With the arrival of the end of the year, a period marked by recess, travel and the search for innovative gifts, such as virtual reality glasses (Apple Vision Pro and Meta Quest), intelligent automotive systems (Apple CarPlay and Android Auto), connected watches and smart TVs gain even more space in the lives of Brazilians. According to a survey Sao Paulo Commercial Association (ACSP) almost half of Brazilians (46.6%) intend to buy gifts this Christmas, with items such as mobile phones, computers and appliances showing higher purchase intentions than in 2023, with increases of 5.4% and 17%, respectively ABComm it showed that during Black Friday, 37% of e-commerce sales were from electronics, many of them destined for Christmas gifts.
With an eye on this scenario and anticipating cyberattacks that may increase along with the rise of these products, Appdome, a leader in mobile experience protection, announced that its platform will protect applications that operate in technologies beyond mobile phones, such as streaming systems, augmented reality devices and smart cars. According to Allied Market Research, the global market for emerging mobile platforms is expected to grow more than 20% per year by 2030.
“According to our Global Consumer Survey 2024, mobile service usage is outpacing web and online services across all” markets, said Tom Tovar, co-creator and CEO of Appdome.“As our customers expand their offerings to new mobile platforms, it is important to provide protection for these experiences while ensuring the operational efficiencies achieved with mobile app protection on smartphones.”
Technological developments have given way to new opportunities for companies to connect with consumers beyond smartphones and tablets, through devices such as virtual reality glasses, smart clothes and connected cars. These innovations offer unprecedented experiences in areas such as entertainment, health and mobility, allowing consumers to interact with brands in new ways.
However, with the growth of these mobile platforms and systems, new security risks also arise, smart watches and virtual reality headsets are an example of devices that are already becoming the target of cybercriminals. Hackers can steal personal data, hack into accounts and even manipulate information in connected cars and IoT systems. This reinforces the need for companies to adopt effective security measures to protect their users and business, ensuring a continuous and safe experience on different devices, while exploring new forms of engagement and growth.
With the launch of new features, a Appdome Platform it now offers fast and effective protection against fraud, bots, malware and cyber attacks, as well as fighting cheating in virtual reality device games like Apple Vision Pro and Meta Quest. The platform also ensures security for iOS applications on macOS with M-series chip, Apple TV and Apple CarPlay, and for Android applications on Android Auto, Android TV and Google Play Games on Windows PCs. Thanks to continuous innovations, Appdome allows Android and iOS developers to extend their presence on other platforms, while maintaining a robust defense on all operating systems and devices.
According to Jamie Bertasi, Chief Customer Officer of Appdome, “The mobile market is booming. Two years ago, Appdome focused only on smartphones, but now, with our new capabilities based on artificial intelligence, our customers can ensure cutting-edge security, anti-fraud and defense against bots on any mobile platform, positioning Appdome as a leader in protecting the future of mobile.”
