The rise of generative artificial intelligence and the shift in search behavior at Google has been fueling a hot (and controversial) debate in digital marketing: SEO (Search Engine Optimization) Does it still matter? liveseo, an agency specializing in search engine optimization, the answer is clear: yes and more than ever.What has changed is not the relevance of SEO, but the rules of the game.
The statement “o SEO died” has spread with alarmist tones in social networks and events, reflecting the natural tension around a strategic and billionaire market, in which brands dispute positions and clicks every day. And despite this tone of alert, in a way it reflects a reality: SEO “mores” with every major technological change that impacts this market.
“It is true that traditional SEO has lost ground in blue links, but, as always, it has not died, reinvented itself. Today, more than ever, we need to look at three fronts: traditional SEO, RAGs and LLMs. And the central point is that without a solid foundation in traditional SEO, none of the others stands. What really changes is the strategic management and the way we prioritize each pillar.”, says Henrique Zampronio, partner of the liveSEO group and CEO of Journey.
“Many of the terms that have now become trending, such as useful content, digital reputation, algorithm memory optimization, among others, are actually practices that well-done SEO has already incorporated for years”, Henrique adds.
The global SEO market is projected to reach US$ 122 billion by 2028, growing at an annual rate of about 9.6%, according to estimates released by sources such as PR Newswire and industry studies.
In addition to observing the change in search format, liveSEO has recorded concrete results in strategies adjusted to the new scenario. In the last 12 months, liveSEO customers have moved R$2.4 billion in organic revenue even with the arrival of generative search.
More than insisting that “o SEO remains alive”, the executive proposes a new mindset for brands: that SEO has evolved, requires sophistication and integration and will continue to be fundamental for brands that want to be found, recognized and clicked in the digital environment. “A IA has not killed SEO, it has only raised the standard of what deserves to be displayed in the” results, concludes Henrique.
