Photoroom presents the results of its 2025 survey on AI Photo Editing, revealing the necessary role that high-quality images play in converting sales in e-commerce. If on the one hand photos are central to the purchase decision, on the other hand, maintaining consistency and visual quality throughout the catalog are the biggest challenges faced by online retailers.The study mapped current practices and identified the 6 main visual trends that are shaping the industry:
- 1) Update images every 3 to 6 months
Almost half of the professionals (49%) consider it essential to keep the images updated frequently, renewing the visual content every 3 to 6 months. The practice ensures that the products remain relevant, aligned with trends and more attractive in the eyes of the digital consumer. In e-commerce, photography goes beyond the representation of the item: it influences the user experience and reinforces the brand identity.
- 2) Clean, white backgrounds drive sales
For 39% of respondents, the white background in studio style is the most effective for conversion. The minimalist aesthetic highlights the product, highlights details and conveys a professional and reliable image.In addition to standardizing the catalog, these backgrounds strengthen the perception of quality & a differential in information-saturated digital environments.
- 3) 3 to 5 photos per product increase confidence
Most online sellers (58%) use between 3 and 5 images per product listing. Showing different angles and details provides a more complete view of the item and reinforces consumer confidence during the purchase journey.In Brazil, the practice has gained strength: multiple images increase transparency and reduce doubts in the purchase decision.
- 4) Natural light values the products
47% of the brands interviewed point to natural light as the most effective lighting choice. Its ability to improve color fidelity, reduce shadows and convey authenticity makes it a favorite among professionals in the field. This choice is especially relevant in categories such as fashion, gastronomy and decoration, where visual appeal is decisive.
- 5) Visible face models generates emotional connection
64% from sellers ensure that the faces of models are visible in the images. Showing human faces contributes to the creation of trust and emotional closeness, allowing the customer to imagine themselves using the product.In aspirational categories such as clothing and accessories, this emotional connection can be decisive for conversion.
- 6) Studio photos generate more engagement on social networks
40% of respondents say that images of products made in the studio are the most engaging in social media. Clarity, focus and professional aesthetics quickly draw attention and favor sharing. This style, as already pointed out in previous Photoroom analyzes, attracts more attention and contributes to the strengthening of visual identity.
The research proves that the perfect image is one that combines quality, strategy and trend, shaping the consumer experience and driving sales. Investing in image enhancement tools and modern photography techniques can generate significant returns, especially for entrepreneurs, designers and marketers.
Matt Rouif, CEO and co-founder of Photoroom highlights that “in an increasingly competitive market, creating perfect images is not only an aesthetic issue, but a strategy that directly impacts conversion rates. The consumer needs to feel an immediate connection with the product, and photography is the means of conveying this sensation clearly and accurately.”
