Recent data show that most of the open businesses in the country today come from beginning entrepreneurs, self-employed professionals and micro-entrepreneurs. According to Sebrae and the Global Entrepreneurship Monitor (GEM), 18.6% of the Brazilian adult population is composed of entrepreneurs at an early stage, with up to 3.5 years of operation, one of the highest indexes in the historical series.
These new entrepreneurs seek simple technological solutions, with low cost and close support. It is in this scenario that the fintech FrogPay has stood out, offering smart machines, complete reports, working capital and a structure designed for those who need control, but have no time to lose.
With more than 168 franchises in operation in the country, FrogPay grows offering practical solutions for the day to day of those who undertake. Among the main products are the recurring payment system (FrogRecurrence), Froggiro (working capital available after 3 months of operation, based on customer movement), machines with intuitive technology and detailed reports of receivables.
“Who is starting needs autonomy and clarity about cash flows. Therefore, our technology has been designed to give more transparency and financial organization since the first steps of the” business, explains Marcelo Ramos, commercial director of FrogPay.
Another indication of this movement is the growth of microfranchises and more accessible models within franchising. According to the Brazilian Franchising Association (ABF), the sector earned R$ 273 billion in 2024, with growth of 13.5% compared to the previous year. The presence of franchises with initial investment from R$ 5,000, as is the case of FrogPay, has expanded access to formal entrepreneurship in Brazil.
The trend is clear: the new Brazilian entrepreneur wants uncomplicated technology, humanized service and solutions that fit their reality. And FrogPay follows alongside them, walking with those who are starting and growing.
