At NRF Retail's Big Show 2026, considered the world's largest retail event, the startup Fintalk announced the launch of a new Artificial Intelligence tool designed to tackle one of e-commerce's biggest bottlenecks: cart abandonment. The solution promises to increase online sales volume by 35%, according to market tests conducted by the company.
The technology arrives at a critical time for digital retail. Data from the Baymard Institute indicates that currently, seven out of ten virtual purchases are not completed, leaving products “forgotten” in the cart before payment.
How the technology works
Fintalk's innovation is based on a conversational AI that monitors the shopping journey in real time. The system is capable of detecting the exact moment when the customer abandons the transaction and immediately initiates an interaction to understand the reason.
The tool operates in a personalized manner. If the abandonment occurs due to a payment failure—such as a declined card, for example—the virtual agent offers instant alternatives for the consumer to complete the order.
According to Enzo Gavioli, co-founder and partner at Fintalk, the tool was designed to operate on three main fronts:
- Cart recovery: Immediate customer re-engagement.
- Post-decline activation: Sales conversion after declined payments.
- Marketing strategies: Using the conversation for loyalty and offers.
Expansion and Market
Prior to the official launch at NRF, the technology underwent a testing phase with mid-sized e-commerce platforms. Currently, the startup is already negotiating implementation with major retailers seeking to integrate conversational AI into their operations.
Fintalk has been gaining traction in the Latin American market. Last year, the company received an investment of R$ 6 million from HiPartners to accelerate product development and was recognized as one of the region's 100 most promising early-stage AI companies. Major names in national retail, such as GPA and C&A, already use solutions developed by the startup.
